How to Set Up the ‘New Customers (High Value)’ Goal

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  • You can enable this feature via campaign settings or during campaign setup by following these steps:
  • Select “Bid higher for new customers goal” → Choose New Customers (High Value).
  • Assign an incremental conversion value for high-value new customers to differentiate them from standard new customers.

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#How to Set Up the ‘New Customers (High Value)’ Goal
Add audience segments for high-value customers. Ensure these segments have at least 1,000 active users on YouTube and the Search Network. You can add up to 100 audience lists.

Why Use This Feature?

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This update enables advertisers to refine their customer acquisition strategy in Performance Max campaigns by:

More Precise Bidding – Focus on customers with a higher lifetime value, ensuring ad spend is directed towards those most likely to generate long-term revenue.

Better Budget Allocation – Assign incremental conversion values, allowing Google Ads to optimise bidding for high-value customers.

Improved Customer Acquisition Strategy – Differentiate between new and high-value new customers, refining how campaigns target and convert users.

With this feature, advertisers can set different conversion values for standard new customers versus high-value new customers, allowing for a more strategic and revenue-driven approach to customer acquisition.