Foreword
Amazon recently introduced a new feature called “event-based bid rules” within the advertising console. This feature is designed to give advertisers greater control over their bidding strategies during periods of increased shopper activity. By utilising event-based bid rules, advertisers can now pre-set bid increases to automatically activate during specific high-traffic events, such as Prime Day, Black Friday, and Father’s Day.
Prior to implementing this feature, advertisers were forced to adjust their bids before and after high-traffic events manually. This time-consuming process often resulted in missed opportunities or inefficient spending. The introduction of event-based bid rules streamlines this process, allowing advertisers to manage their bids and capitalise on increased traffic proactively.
The “events” feature within the advertising console empowers advertisers to define predetermined bid increases that will be triggered automatically when higher traffic is anticipated. This automation eliminates the need for constant manual adjustments and ensures that bids are optimised to align with shopper activity. As a result, advertisers can maximise their visibility and potential conversions during key shopping periods.
Event-based bid rules have already been rolled out in multiple countries, including the UK. Their widespread availability allows advertisers in various markets to leverage this new functionality and enhance their advertising campaigns.
