What are Core Vitals?

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Core Web Vitals are a set of metrics introduced by Google to measure real-world user experience. They focus on three main things:

  • Largest Contentful Paint (LCP): How long it takes for the main content to load.

  • Interaction to Next Paint (INP): How quickly the site reacts to clicks and taps.

  • Cumulative Layout Shift (CLS): How stable the page is while it loads, for example, no jumping buttons or shifting text.

These signals are now part of Google’s overall Page Experience update, meaning they directly influence your website’s SEO performance.

Core Web Vitals Impact on SEO

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Google aims to display users with the best possible results, not just the most relevant content, but also the most seamless experience. If your site is slow or hard to use, it can hurt your rankings.

Sites with poor Core Web Vitals may struggle to appear on the first page of search results, especially when competing against faster or more stable sites. That’s why performance is no longer just a technical issue – it’s an essential part of your SEO strategy.

Our SEO services take these metrics into account as part of a complete approach to search performance.

How Poor Web Vitals Affect Rankings

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If your site takes too long to load (LCP), users are likely to leave before reading your content. If the page shifts around while loading (CLS), it can feel frustrating. If it doesn’t respond quickly to taps or clicks (INP), it can seem broken.

All of these issues can lead to a higher bounce rate and Google sees that as a signal your content isn’t meeting user expectations. Over time, that can lead to a drop in rankings and lower visibility.

How to Improve Core Web Vitals for Better SEO

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There are several steps you can take to boost performance:

  • Compress images and use next-gen formats like WebP.
  • Minimise unused code such as JavaScript or third-party tracking scripts.
  • Use fast, reliable hosting and a well-coded theme.
  • Avoid layout shifts by setting size attributes on images and videos.

We offer technical audits to help uncover what’s holding your site back and provide clear steps to improve it. Our technical support services focus on fixing issues on your site with extensive, custom health checks.

Magento SEO and Core Web Vitals

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Magento is a powerful and flexible eCommerce platform, but its complexity can sometimes lead to slower site speeds, especially when stores use heavy themes, custom modules, or third-party extensions. These factors can impact Core Web Vitals and, in turn, affect SEO performance.

Optimising a Magento site for Core Web Vitals involves streamlining code, managing extensions carefully, compressing media files, and improving server response times. Even small improvements in load speed or layout stability can make a noticeable difference in how Google ranks your site.

As experts in e-commerce websites, at Ayko, we work with businesses to improve both the technical performance and search visibility of their websites. A faster, more stable Magento store doesn’t just help rankings; it also gives users a better shopping experience, which can lead to more conversions.

Core Web Vitals are now a key part of SEO. If your site doesn’t perform well, you could be missing out on valuable traffic, even if your content is strong. Whether you're on Shopify, Magento or another platform, improving these metrics can make a big difference.

Need help improving your search visibility? Contact us to find out how we can help your website perform better and rank higher.