Foreword
Black Friday 2025 delivered exceptional performance across our client portfolio. With strategic planning, data-driven optimisation and clear channel focus, Ayko helped brands achieve strong uplifts in revenue, efficiency and return on investment. Here is a round-up of key outcomes across some of our service areas.
Paid search delivered strong improvements for clients this Black Friday, driven by refined audience targeting, creative optimisation and a focus on conversion efficiency.
Direct Vacuums
These results reflect strong alignment between product demand, keyword strategy and campaign structure, supported by real-time optimisation and flexible budget management.
Paid social delivered exceptional cost efficiency and incremental revenue for brands looking to scale performance during peak trading.
Direct Vacuums
Reducing spend while significantly increasing purchase volume and return demonstrates the impact of strengthened audience refinement, creative testing and offer-led campaign planning.
Amazon performed strongly across major categories during Black Friday 2025, and Ayko clients saw meaningful year-on-year gains driven by the use of strategic Amazon Advertising campaigns, brand tailored promotions, and Subscribe & Save discounts to grow new-to-brand customers.
Chia Charge
Safetots
These gains were driven by the use of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, combined with bid optimisation, placement adjustments, and audience targeting to maximise visibility and conversion.
This year’s Black Friday results highlight the impact of strategic planning, channel expertise and continuous optimisation across our client portfolio. The gains seen across PPC, Paid Social and Amazon show how targeted, data-led strategies can deliver measurable commercial results during one of the most competitive periods in the retail calendar.
As we move into 2026, our focus is on building on this momentum. We will continue refining performance strategies, strengthening cross-channel alignment and uncovering new opportunities for scalable growth throughout the year.
If you are looking to achieve similar results for your business, speak to our team.
