PPC Performance Highlights

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Paid search delivered strong improvements for clients this Black Friday, driven by refined audience targeting, creative optimisation and a focus on conversion efficiency.

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Direct Vacuums

  • Revenue up 7.53%
  • ROAS up 28.14%

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These results reflect strong alignment between product demand, keyword strategy and campaign structure, supported by real-time optimisation and flexible budget management.

Paid Social Success Stories

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Paid social delivered exceptional cost efficiency and incremental revenue for brands looking to scale performance during peak trading.

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Direct Vacuums

  • Spend 40% lower
  • Revenue 87% higher
  • ROAS 212% higher

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Reducing spend while significantly increasing purchase volume and return demonstrates the impact of strengthened audience refinement, creative testing and offer-led campaign planning.

Amazon Growth Across Key Brands

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Amazon performed strongly across major categories during Black Friday 2025, and Ayko clients saw meaningful year-on-year gains driven by the use of strategic Amazon Advertising campaigns, brand tailored promotions, and Subscribe & Save discounts to grow new-to-brand customers.

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Chia Charge

  • Revenue up 26% YoY
  • ROAS up 39% YoY

Safetots

  • November ad sales revenue up 38% YoY in the UK

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These gains were driven by the use of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, combined with bid optimisation, placement adjustments, and audience targeting to maximise visibility and conversion.

Looking Ahead to 2026

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This year’s Black Friday results highlight the impact of strategic planning, channel expertise and continuous optimisation across our client portfolio. The gains seen across PPC, Paid Social and Amazon show how targeted, data-led strategies can deliver measurable commercial results during one of the most competitive periods in the retail calendar.

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As we move into 2026, our focus is on building on this momentum. We will continue refining performance strategies, strengthening cross-channel alignment and uncovering new opportunities for scalable growth throughout the year.

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If you are looking to achieve similar results for your business, speak to our team.