Foreword
The Baymard Institute, an independent web UX research authority, has launched its new Figma plugin. This tool promises to bridge the gap between design intuition and evidence-based reasoning, making your design process smarter and more persuasive.
This plugin brings the power of research-backed UX best practice cards directly into your Figma projects. These cards provide practical insights and evidence to justify design decisions, helping designers convey the “why” behind their choices to clients, stakeholders, or team members unfamiliar with UX principles.
The plugin draws from over 150,000 hours of UX research conducted by the Baymard Institute, making it one of the most credible resources for digital design. The cards cover best practices across several key areas of website UX, including:
Homepage UX: Crafting a compelling first impression.
Navigation UX: Helping users find what they need effortlessly.
Search UX: Ensuring search functionality meets user expectations.
List and Filtering UX: Streamlining product discovery and selection.
Product Page UX: Showcasing products in the best possible light.
Cart and Checkout UX: Optimising the shopping experience for conversions.
Account UX: Simplifying account management for users.
Each card offers actionable advice backed by data, giving you the confidence to make decisions that increase the user experience.
Data-Driven Justifications: The plugin provides solid, research-backed explanations for your design choices, helping you communicate effectively with non-designers.
Comprehensive Coverage: The plugin addresses critical touchpoints that shape a user’s experience from navigation to checkout.
Improved Collaboration: By embedding UX insights into design files, you can foster better collaboration among designers, developers, and stakeholders.
Integrating the Baymard Figma plugin into your workflow is straightforward. Download the plugin from the Figma community and start adding UX best practice cards to your designs. Whether you’re refining navigation or optimising a product page, you’ll have a treasure trove of insights at your fingertips.
The Baymard Institute’s Figma plugin is more than a tool, it’s a gateway to smarter, more persuasive design. Embedding research-backed best practices directly into your design process elevates your projects and strengthens your ability to communicate the “why” behind every choice. If you’re looking to create designs that are not just intuitive but also defensible, this plugin is a must-have addition to your toolkit.
