Amazon Launches Generative AI Shopping Assistant
Compared to other tech giants, Amazon has so far been largely quiet on the AI front. However, as of January 2024 Amazon has now began testing and implementing a generative AI shopping assistant tool on its mobile app.
The “Looking for specific info?” section of a product detail page, which until now showed questions and answers from sellers or other customers, is now enhanced by AI. The large language model (LLM) utilises product details, item specifications, key product features and customer reviews to reply to customer queries with AI-generated answers.
For example, when viewing clothing, a customer could ask “Does it fit someone 6’7” tall?” and the reply will summarise information from the product’s details and customer reviews to answer this specific question. Amazon’s intention is to simplify the user experience by summarising reviews to show shoppers information they personally care about, rather than shoppers potentially having to read a large number of reviews to find out the answer to their query.