Advertise on Amazon Prime Video From February 2024
Amazon has recently announced that from February 5th 2024, advertisements will be introduced to its Prime Video streaming service for users in the UK and Germany - unless they pay an extra £2.99 a month to upgrade to an ad-free membership.
However, some forms of content such as live sports, will still have adverts even if users upgrade.
The UK and Germany are not alone in this roll-out, as it has already been announced to come to users in the US and Canada from January 29th, and Amazon plans to expand Prime Video advertisements to France, Italy, Spain, Mexico and Australia later in 2024.
What does this mean for Advertisers?
Advertisers in the UK and around the world can now harness streaming TV and online video ads to reach customers where they stream and browse, for example with full-screen non-skippable ads.
This opens a new avenue for brands selling on Amazon in the UK, as previously advertising on TV was highly inaccessible due to to the large costs involved. However, advertising on Amazon Prime Video will no doubt be much more accessible.
Many brands are likely to shift some of their advertising budget to streaming TV ads in early 2024, as this will offer a unique placement which captures the viewer’s engagement and allows advertisers to showcase their brand message to unique and relevant audiences.
The UK alone has 13 million Prime subscribers, who can already access Prime Video’s streaming service, and as a result a large opportunity now exists for advertisers to engage with relevant audiences in a new and unique way.
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