Posted: 22 July 2021
Creating engaging, personalised content is key for all businesses, whether B2B or B2C focused and Adobe Commerce customers are realising superior results by being able to deliver tailored shopping experiences to all audiences. Delivering experiences that improve conversions, AOV and customer retention is fundamental for digital commerce success.
In order to keep customers ahead of the game when it comes to growing expectations of both customers and businesses, Adobe provides intelligent commerce capabilities such as Product Recommendations and Live Search powered by Adobe Sensei, along with advanced experience management tools that can only be found within Adobe Commerce.
With the need to develop and deliver new content quickly and efficiently, Adobe will be making Page Builder available to all merchants, across both Adobe Commerce and Magento Open Source. This change will allow merchants who start on Magento Open Source to benefit from Page Builders WYSIWYG content authoring, as well as having a seamless upgrade path to Adobe Commerce.
In addition, Adobe’s first-party progressive web app toolkit, PWS Studio, provides merchants with the tools required to create modern, headless storefronts. Adobe is invested in providing merchants with access to content management tools, supporting their evolving content needs for the next generation of storefronts. Page Builder is available for drag-and-drop content editing and as the requirement for content grows more complex, Adobe customers can leverage the power of Adobe Experience Manager to deliver best-in-class content every time.
If you’re keen to utilise Page Builder in Magento Open Source, get in touch with us today to ensure your site is up to date with the latest versions of Magento