Paid Social Agency

In today’s digital landscape, paid social media advertising is essential for brands looking to drive growth, engagement and conversions. As a leading paid social media agency, we specialise in creating high-performance campaigns on Meta (Facebook & Instagram), LinkedIn and TikTok.

Our expert team crafts data-driven strategies tailored to your business goals, ensuring your brand reaches the right audience at the right time. Whether you aim to increase brand awareness, generate leads or maximise ROAS, we deliver measurable results with precision-targeted advertising.

How we can work with you

Full-Funnel Strategy

We create paid social strategies that move customers from awareness to conversion. Using audience insights and platform algorithms, we build ad campaigns that match your brand goals. Each ad is tailored to the user journey, turning first-time viewers into loyal customers with a smooth, engaging experience.

Creative & Content Production

Great visuals and strong copy drive results. Our creative team designs eye-catching ads for Meta, LinkedIn, and TikTok that inspire action. We test different visuals, messages, and formats using a clear strategy, so we can constantly refine and improve performance, making sure your ads connect with your audience and deliver real impact.

Advanced Targeting, Optimisation & Testing

We use smart audience targeting, retargeting, and ongoing A/B testing to constantly improve your campaigns. By analysing user data like demographics, behaviour, and interests, we make sure your ads reach the right people. Our retargeting keeps your brand in front of users who’ve shown interest, while testing different ad elements helps us focus spend on what performs best, achieving maximum ROAS.

Reporting & Performance Analysis

We believe in full transparency. You'll get clear insights into your campaign performance with detailed reports on key metrics like CTR, conversion rates, and CPA. Our custom dashboards and regular strategy calls keep you in the loop, helping guide smart, data-driven decisions. By tracking results in real-time, we spot trends, fine-tune budgets, and adapt strategies to boost your ROI.

Our Approach

Data-Driven Strategy

We combine first-party data, platform insights and audience research to build highly targeted paid social campaigns. Every decision is backed by real-time data to maximise efficiency and impact.

Our approach involves integrating data from customer interactions, purchase behaviour and engagement patterns to create hyper-relevant advertising experiences. We leverage AI-driven analytics and trend forecasting to predict audience behaviour and adjust campaigns proactively.

This allows us to allocate budgets effectively, optimise bidding strategies and ensure your ads reach users who are most likely to convert. By continuously testing and refining our targeting, we eliminate wasted ad spend and focus on delivering measurable, scalable growth.

Get in Touch

Audience-Centric Campaigns

Understanding your ideal customers is crucial. We use advanced targeting techniques to reach high-intent users across multiple platforms, ensuring your brand connects with the right audience at the right time.

Through detailed audience segmentation, we analyse demographics, interests and online behaviour to serve personalised ads that resonate with different customer groups.

Our approach also includes lookalike audiences to expand your reach while maintaining relevance and engagement. By continuously refining audience segments based on real-time performance data, we ensure your ads are delivered to users who are most likely to convert, increasing engagement and improving campaign efficiency.

Continuous Optimisation for your Paid Campaigns

Paid social is ever-evolving, and so are we. Through continuous performance monitoring, bid adjustment and creative iteration, we ensure your campaigns remain competitive and deliver consistent results.

Our approach includes ongoing A/B testing to fine-tune ad creatives, messaging, and targeting strategies, ensuring optimal performance at every stage. We also employ real-time bid optimisation and budget reallocation to maximise efficiency, prioritising top-performing ads and audience segments.

By staying ahead of platform updates, algorithm changes, and industry trends, we adapt quickly to ensure your brand maintains a competitive edge in the paid social landscape.

Continuous Optimisation for your Paid Campaigns

Paid Social FAQs

Which platforms do you specialise in for paid social advertising?

We specialise in Meta (Facebook & Instagram), LinkedIn and TikTok. Each platform offers unique advantages - Meta is great for broad audience reach and conversions, LinkedIn is ideal for B2B and professional targeting and TikTok excels at engaging younger, trend-driven audiences.

What kind of reporting and insights will I receive?

We provide tailored performance reports on Looker Studio covering key metrics such as click-through rates (CTR), conversions, cost per acquisition (CPA) and return on ad spend (ROAS). You’ll also get access to custom dashboards and regular strategy calls to review progress and campaign optimisations.

How long does it take to see results from paid social advertising?

Results can vary based on factors like audience size, industry and ad spend. However, most clients start seeing initial engagement and conversions within the first few weeks. We continuously optimise campaigns to improve performance over time, ensuring sustainable growth.

Do you create ad creatives, or do we need to provide them?

We offer full creative services, including ad design and copywriting. Our team develops high-performing ad creatives tailored to each platform and audience. If you already have assets, we can also test and optimise them for better results.

Can you run lead generation campaigns on LinkedIn, Meta and TikTok?

Yes, we specialise in lead generation campaigns across all three platforms. Whether it’s LinkedIn’s Lead Gen Forms, Facebook’s Instant Forms or TikTok’s interactive lead ads, we craft data-driven strategies to attract and convert high-quality leads.