Paid social is an effective way of building brand awareness and engaging with users before and during a purchase decision. There are a number of different paid social platforms with huge amounts of audience data and significant scale, which allow you to reach new audiences and engage with existing customers. At AYKO, we’re Facebook Marketing Partners, and our team are Blueprint certified specialists. We build innovative creative strategies for clients using a data-driven approach to drive incremental conversions.
With the introduction of IOS 14.5, 15, and planned changes to 3rd party cookies, ensuring you have a robust strategy for measuring performance is key to ensuring you’re optimising towards the correct events. With platforms such as Facebook, it’s important to ensure you’re using aggregated event measurement, upper funnel events, and offline data to effectively optimise performance.
We utilise a combination of first-party audiences using your customer data and audiences available within the platform to drive performance. You can combine this with lookalike audiences to drive campaign success.
Ensuring your paid social campaign has an effective creative is hugely important, we implement an A/B testing approach utilising static and dynamic creative alignment with different ad formats to drive the best performance for your campaigns.
We build campaigns using automated features within advertising platforms such as Facebook, including campaign budget optimisation.