/ Performance Marketing
Technical SEO Agency

Technical SEO Agency

Neglecting technical SEO can significantly hinder your website’s visibility. If search engines can’t properly crawl or index your site, your content won’t rank, no matter how strong. In today’s competitive digital landscape, technical SEO can differentiate between winning and losing customers.

Our expert technical SEO services focus on optimising your site’s structure, speed, and crawlability to ensure it performs efficiently, ranks effectively, and supports scalable growth. Whether you're managing a large e-commerce store, a content-heavy site, or a bespoke platform, we tailor our technical SEO strategies to your architecture, goals, and growth plans. From site speed to structured data and crawl budgets, we handle the heavy lifting to create a technically sound SEO foundation that drives sustainable results.

How we can work with you

Comprehensive Technical SEO Audits

Our technical SEO audits provide a comprehensive assessment of your site's infrastructure, identifying high-impact improvement areas. We evaluate critical elements like mobile usability, sitemaps, robots.txt, and canonical tags. Unlike many agencies, we don’t just fix issues, we guide your team through the audit process, ensuring transparency and knowledge sharing.

Site Architecture & Crawl Optimisation

A seamless user journey is key to organic success. We optimise site architecture to prevent lost users and boost conversions, especially for e-commerce sites with large inventories. By refining crawl budgets, robots.txt files, and XML sitemaps, we help ensure Google efficiently indexes all valuable content.

Structured Data & On-page Elements

Structured data is vital for SEO and commercial success. We help you leverage schema markup to unlock SERP features and maximise visibility, ensuring it integrates smoothly with key on-page elements like metadata. Neglecting structured data and on-page optimisation could mean missed sales and lost revenue.

Robots.txt and XML Sitemaps

An optimised robots.txt file, paired with well-structured XML sitemaps, is essential for effective SEO. We work closely with clients to configure both for maximum crawl efficiency and organic visibility, conducting regular audits to ensure no valuable pages are missed.

Our Approach

Our approach to Technical SEO

At Ayko, we understand that technical SEO is the backbone of any successful SEO strategy. It's the foundation that ensures search engines can easily crawl, understand, and index your website, ultimately driving organic growth. Without a technically sound website, even the best content can struggle to rank and be seen by your target market.

Our approach to Technical SEO begins with a comprehensive technical SEO audit of your website. This technical SEO audit identifies any issues that could be hindering search engines from crawling and indexing your site. This can vary from slow load times, broken links, poor mobile performance, or a confusing site structure. We then prioritise these technical SEO issues based on their impact, ensuring we address the most critical ones first.

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What do we cover in our Technical SEO services?

We dive deep into key technical SEO elements such as robots.txt files, XML sitemaps, site architecture, and structured data to guarantee your site is optimised for both search engines and users. Whether it’s cleaning up redirects, improving heading structures, or addressing crawl budget inefficiencies, we tackle it all.

Our goal is simple: ensure your site is technically sound, so it not only ranks higher but also delivers a seamless user experience. By taking a methodical, data-driven approach, we ensure your site is perfectly equipped to compete with industry leaders and capture valuable organic traffic.

Technical SEO FAQs

How to choose the right Technical SEO Agency?

Choosing the right Technical SEO agency can make or break your organic growth. It’s a high-stakes decision; one misstep could derail your search performance. That’s why you need a partner with proven expertise. At AYKO, Technical SEO isn’t just what we do; it’s what we excel at. With years of hands-on experience across platforms like Magento (Adobe) and Shopify, we understand the unique complexities of each system and know exactly how to optimise them for peak performance.

What services does a technical SEO Agency provide?

Technical SEO agencies should provide a full service, where they scrape absolutely everything, from XML Sitemaps, robots.txt files, indexing and auditing reports. Where we differ is that we prioritise technical fixes based on the biggest opportunity. We then work on an agreed roadmap which is aligned with your commercial goals, ensuring that each technical fix has the biggest impact on your organic growth.

What does a technical SEO specialist do?

A Technical SEO specialist makes sure your website is built for search engine success from the ground up. They handle everything behind the scenes from site speed, crawlability, mobile-friendliness, indexing issues, structured data, and more to ensure your site is technically flawless and easy for search engines to rank. Without strong technical SEO, even the best content can struggle to perform.

How does Technical SEO work?

Technical SEO works by optimising the backend of your website so search engines can easily crawl, understand, and index your valuable SEO content. It focuses on core technical SEO elements such as site speed, mobile usability, schema markup, and robots.txt files. Basically everything that helps search engines trust and rank your site higher.

Is Technical SEO important for e-commerce websites?

Technical SEO is absolutely crucial for e-commerce websites. It ensures your online store is fast, easy to navigate, and fully optimised for search engines. With an e-commerce store, products and pages need a strong technical foundation to avoid issues like slow load times, broken links, or poor mobile performance, which can hurt your rankings and sales. Without technical SEO for an e-commerce store, even the best products can get lost in search results.

Is Technical SEO the same for all platforms?

No, Technical SEO isn’t the same for all platforms. Different platforms like Adobe (Magento) and Shopify come with their own unique challenges and opportunities. At AYKO, we specialise in these platforms, using advanced apps and modules, like the the SEO Mageworx Suite for Magento, to handle the heavy lifting. This not only ensures optimal technical SEO performance, but also saves you money by avoiding custom development costs, while still delivering top-tier results.

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