SEO Migration Services

An SEO migration refers to the process of preserving and improving your website’s search engine rankings during significant changes to your site. These changes might include a redesign, domain change, platform switch, URL restructuring, or content overhaul. Without proper planning and execution, these transitions can lead to traffic loss, broken links, or drops in rankings. An SEO migration ensures that your site's visibility is maintained, or even improved. We do this by managing redirects, updating the site structure, and aligning with technical SEO best practices throughout the process.

The timeline for an SEO migration can vary depending on the size and complexity of your website. On average, the process can take anywhere from a few weeks to a few months. Key SEO migration stages include planning and SEO auditing, implementing technical SEO changes, redirect mapping, testing, and post-migration monitoring. For smaller sites, this may be completed in 2–4 weeks. For larger, more complex sites, it could take 2–3 months or more to plan, execute, and fully stabilise post-migration.

We work with a variety of platforms, but we specialise in SEO migrations on Adobe (Magento), Shopify (including Plus and Shopify Markets), and Webflow. We have also worked on several other WordPress SEO migrations.

Yes, we have a comprehensive post-launch checklist in place to minimise any disruption to your SEO performance post SEO migration. This includes technical audits, crawl checks, monitoring redirects, fixing crawl errors, and ensuring all SEO elements are functioning as expected.

That said, it's normal to see some ranking volatility for 2–3 weeks following a significant migration. Search engines need time to recrawl, re-index, and re-evaluate your updated site. We closely monitor performance during this period and make proactive adjustments to stabilise rankings and traffic as quickly as possible.

Yes, an SEO migration can carry risks, such as traffic loss, ranking drops, or broken links, if not properly planned and executed. These risks usually stem from issues such as incorrect redirects, incorrect metadata, or technical SEO problems during the transition that were not taken into account.

However, with our SEO migration services, these risks are significantly reduced. Our SEO team follows a structured, proven migration process that includes pre-launch audits, redirect mapping, technical checks, and post-launch monitoring. This ensures your site retains its visibility and organic performance, and in many cases, can even improve it over time.

Technically, yes, you can handle an SEO migration yourself, especially if you have a solid understanding of SEO, web development, and analytics. However, SEO migrations are complex and involve many moving parts.

Even a small mistake, like missing a few key redirects, can lead to significant traffic drops or long-term visibility issues. That’s why most businesses choose to work with experienced professionals. Our SEO team specialises in SEO migrations, and we’re here to ensure a smooth, error-free transition that protects your hard-earned rankings.

The cost of an SEO migration can vary depending on the size, complexity, and specific needs of your website. Factors like the number of pages, the type of platform, and the level of technical SEO involved. We offer tailored solutions based on your unique setup and goals. After an initial audit or consultation, we’ll provide a precise, customised quote that aligns with the project's scope.

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However, with our SEO migration services, these risks are significantly reduced. Our SEO team follows a structured, proven migration process that includes pre-launch audits, redirect mapping, technical checks, and post-launch monitoring. This ensures your site retains its visibility and organic performance, and in many cases, can even improve it over time.