SEO Content Agency

SEO content is key to ranking well and reaching users during the research phase of their journey. It starts with identifying relevant keywords, including long-tail keywords, to understand what your audience is searching for. Following Google’s E-E-A-T guidelines, content should be informative, trustworthy, and helpful. Well-structured headings and internal links also play a vital role in guiding users and improving search engine visibility.

Good SEO content is original, relevant, and tailored to match user intent. It answers specific search queries, includes naturally placed keywords, and follows a clear structure with headings, internal links, and optimised metadata. Content that demonstrates expertise, builds trust, and provides real value, such as blog posts, guides, product pages, and FAQs tends to perform best in search results.

Yes, we leverage AI to inform and enhance our content strategy. From content planning and brainstorming, AI helps us identify opportunities more quickly and accurately. However, all content we produce is human-led, ensuring it’s high-quality, relevant, and aligned with your brand. We also optimise content to help our clients appear in Google’s AI Overviews, positioning them for maximum visibility in the evolving search landscape.

When it comes to blog and article content, we take a flexible approach tailored to your business needs. For many clients, we handle the entire process, from developing a content strategy to writing and optimising each article. For businesses in more technical or specialised sectors, we create detailed content briefs that act as a structured SEO framework. This approach ensures your in-house experts can provide accurate, insightful content, while we keep SEO best practices at the core, so your content ranks, engages, and builds authority.

Content SEO is the practice of creating and optimising content to improve a website’s organic visibility in search engines. This includes everything from product descriptions and category (or collection) pages to blog articles, landing pages, and FAQs. Each SEO piece of content is created to target a specific set of keywords that align with what your audience is searching for. At AYKO, we specialise in content creation driven by data and focused on results. We use keyword research as the foundation to ensure your content reaches your core commercial market and delivers measurable SEO success.

We recommend conducting an SEO content audit every 3 to 4 months, depending on how often you publish blogs or articles. During the audit, we review all content to identify pages that aren’t performing well. From there, we create three action lists: pages to remove (if they no longer serve value), pages to consolidate (to avoid duplication and enhance focus), and pages to reoptimise (to improve their SEO performance and rankings). Regular audits ensure your content stays fresh, relevant, and aligned with your SEO goals.