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Feed Management

Feed Management

Your product feed is the backbone of your Google Shopping campaigns, so why leave it to chance? Our expert product feed management services ensure your feed is fully optimised, error-free, and primed for maximum visibility. Using advanced feed optimisation techniques, we refine and enrich product data to improve relevance and boost ad performance.

Our feed management services go beyond just cleaning up your data; we continuously audit, optimise, and fine-tune your feed to meet Google Merchant Centre’s best practices. Through our powerful automation tools, we identify and fix issues instantly, reducing disapprovals and wasted ad spend. Plus, by opting into a 3rd Party CSS, we help you lower your cost-per-click (CPC) while maintaining strong ad placements. Whether you’re looking to scale your campaigns or improve ROI, our data-driven approach ensures your Shopping ads perform at their best.

How we can work with you

Full-Service Feed Management

Let us handle everything. From feed audits and optimisation to real-time updates and Google Merchant Center compliance, we take care of your entire product feed management process, so you can focus on growing your business.

Custom Feed Optimisation Strategy

Need a tailored approach? We analyse your product feed performance, identify key areas for improvement, and create a custom optimisation strategy based on your business goals. Whether you need better product titles, improved categorisation, or enhanced imagery, we fine-tune your feed for maximum impact.

Ongoing Feed Support & Monitoring

We continuously monitor and refine your product feed, adjusting based on data insights, seasonal trends, and campaign performance. Our proactive approach keeps your ads competitive and cost-efficient.

Feed Integration with Your Existing Setup

Whether you're using Shopify or Magento, we seamlessly integrate with your existing setup. Our flexible solutions ensure smooth data transfers, automated updates, and full compatibility with your marketing strategy.

Our Approach

Comprehensive Feed Audits

A successful product feed management strategy starts with a deep dive into your data. We conduct thorough feed audits to identify missing attributes, formatting errors, and optimisation opportunities.

By pinpointing and fixing these issues, we ensure your product listings are fully compliant with Google Merchant Center requirements and primed for better visibility in Google Shopping results.

 Real-Time Feed Optimisation

Our feed optimisation process includes real-time updates to product titles, descriptions and other crucial feed parameters.

These adjustments are instantly passed through to Google Shopping, ensuring that your ads remain competitive and fully optimised for maximum performance.

Increased Performance with 3rd-Party CSS

We leverage a 3rd Party Comparison Shopping Service (CSS) to help lower your cost-per-click (CPC) while maintaining strong ad placements.

By moving away from Google’s default CSS, we make your advertising spend more efficient, improving your return on ad spend (ROAS) and ensuring greater exposure for your products.

Feed Management FAQs

Product feed optimisation is improving your product data to ensure better visibility and performance in Google Shopping ads. By improving product titles and descriptions, and populating other attributes with rich data, we increase the chances of your ads appearing in relevant searches, leading to higher visibility, traffic and sales.

A well-optimised product feed ensures that your products appear for the right search queries, improving ad relevance and quality scores. This leads to better placements, increased impressions, and ultimately higher conversion rates. Optimising your feed also minimises disapprovals and ensures compliance with Google’s policies.

Regular updates are crucial for maintaining a high-performing product feed. Alongside regular feed audits and data enhancements, we recommend ongoing seasonal optimisations such as price updates and seasonal keyword enhancements. Our tools allow us to make these updates in real-time, ensuring that your feed remains competitive and up-to-date.

By using our feed management tools, we continually monitor your product data for accuracy, relevance, and completeness. We optimise all relevant feed parameters whilst also fixing any errors that could cause product disapprovals. Our system allows for ongoing adjustments, meaning your feed is always aligned with Google’s best practices and updated in real-time.

We audit, refine, and update your product feed continuously. Our approach ensures that your Shopping ads are accurate and cost-efficient, thanks to real-time updates and lower CPC through a 3rd Party CSS. This means your ads are always competitive, ensuring maximum exposure and performance.