Feed Management

Product feed optimisation is improving your product data to ensure better visibility and performance in Google Shopping ads. By improving product titles and descriptions, and populating other attributes with rich data, we increase the chances of your ads appearing in relevant searches, leading to higher visibility, traffic and sales.

A well-optimised product feed ensures that your products appear for the right search queries, improving ad relevance and quality scores. This leads to better placements, increased impressions, and ultimately higher conversion rates. Optimising your feed also minimises disapprovals and ensures compliance with Google’s policies.

Regular updates are crucial for maintaining a high-performing product feed. Alongside regular feed audits and data enhancements, we recommend ongoing seasonal optimisations such as price updates and seasonal keyword enhancements. Our tools allow us to make these updates in real-time, ensuring that your feed remains competitive and up-to-date.

By using our feed management tools, we continually monitor your product data for accuracy, relevance, and completeness. We optimise all relevant feed parameters whilst also fixing any errors that could cause product disapprovals. Our system allows for ongoing adjustments, meaning your feed is always aligned with Google’s best practices and updated in real-time.

We audit, refine, and update your product feed continuously. Our approach ensures that your Shopping ads are accurate and cost-efficient, thanks to real-time updates and lower CPC through a 3rd Party CSS. This means your ads are always competitive, ensuring maximum exposure and performance.