Here is everything you need to know about Yep, the new web search engine created by Ahrefs.

What is Yep?

Yep is a general-purpose web search engine that will soon be available in all countries and in most languages. Being positioned as a Google competitor, here are the two things that distinguish Yep from other search engines:


Yep will not collect personal information such as geographic location, name, age and gender by default. Instead, the company announced that Yep will largely depend on aggregated search statistics to improve its algorithms, spelling corrections and search suggestions.

“In other words, we do save certain data on searches, but never in a personally identifiable way,” said Ahrefs CEO Dmytro Gerasymenko. “For example, we will track how many times a word is searched for and the position of the link getting the most clicks. But we won’t create your profile for targeted advertising.”

What Yep will use is a searcher’s:

  • Entered keywords.
  • Language preference received from the browser.
  • Approximate geographical area at the origin of the search at the scale of a region or a city (deduced from the IP address).

Profit sharing

Ahref planned for Yep to have a 90/10 profit-sharing model where 90% of Ahrefs’ advertising profits will be shared with content publishers. This is because the display of content on Google leads to loss of traffic since content can be seen without the need to click through to the website. For many sites, less traffic means less revenue. Therefore, Yep guaranteed to bring more benefits for content publishers in terms of fairness and incentive.

How Yep works?


Yep collects website data using AhrefsBot which visit more than 8 billion web pages every 24 hours. This makes it the second most active crawler on the web, behind only Google, Ahrefs said.


The Yep search index is updated every 15 to 30 minutes. Daily, the company adds 30 million webpages and drops 20 million.

Other technician details

Ahrefs said its Singapore data center is powered by around 1,000 servers that store and process 100 petabytes of web data (webpages, links between them, and the search index). Each server uses at least 2x 100GB connections. Some servers use multiple GPU cards to train big transformer models. Before the end of the year, Ahrefs plans to open a U.S.-based data center.

Further information can be found in the source below: