Recent speculations suggest that Google may restrict ads from entering auctions if their ad strength is deemed insufficient.
However, Google Ads Liaison Ginny Marvin clarified in a post on X that Ad Strength does not impact Ad Rank.
She stated, “Ad Strength is a separate diagnostic tool and not a factor in the auction. It simply indicates the diversity and relevance of assets available for maximising ad combinations.”
Google emphasises the importance of high Ad Strength for utilising a wider range of assets across networks and placements. Despite this emphasis, features enabling granular control are gradually being phased out or made less visible within the platform.
