How can I improve Core Web Vitals?
With the help of a developer, there are a number of changes that you can make to improve these scores and thus, improve the experience for users.
Core Web Vitals are often influenced by some of the following factors:
- Size of assets needed to render
- Number of requests a page needs to load
- Server speed
- Type of resources being loaded
- Your web platform
But before deciding you’re going to need a brand new website, maybe look at the following fixes:
- Optimise critical rendering: Reduce the number of critical resources needed to render the page. If they can’t be removed, try running them asynchronously.
- Lazy Loading: Load visible, above the fold images first, then load others when needed. There are extensions available to help with this.
- Enable browser caching: Cached resources mean that once a resource has been downloaded, the browser doesn’t need to make additional requests to the server to get it again.
- Use a CDN: Short for content delivery network, a CDN caches your website data in numerous data centres, so that it can be delivered from somewhere closer to where the user is accessing it from.
Improving core web vitals won’t be a quick fix – which is part of the reason Google has given website owners at least 6 months before they start rolling it out as a ranking factor in their core algorithm.
But by starting to make changes now, your website will not only benefit from the long term search engine changes, but it will be more user friendly for customers on your website. Having a modern (often mobile) experience will help show new visitors that your site can be trusted and is easy to use.
For help improving your website’s core web vitals, or any other eCommerce project you have, feel free to contact one of our consultants.