Recently, there has been significant discussion regarding the role of links in organic rankings. Gary Illyes expressed his perspective by stating, “I think they [links] are important, but I think people overestimate the importance of links. I don’t agree it’s in the top three. It hasn’t been for some time.”

Similarly, John Mueller emphasised that there are now more crucial factors for websites, cautioning against excessive focus on links that may not enhance the overall quality of a website.

The key message is that while links still hold significance, their importance has diminished. When devising a backlink strategy, it is essential to prioritise link diversity, relevance, quality, and authority.

Focus on manual Backlink Building

Manual link building is a strategic process that entails acquiring links through personalised outreach efforts, strategic content creation, and fostering strong relationships within the industry.

This approach stands in stark contrast to automated or spammy link acquisition tactics, as manual link building places a premium on securing high-quality, contextually relevant links from reputable and authoritative sources.

By emphasising quality over quantity and focusing on building genuine connections, manual link building not only enhances a website’s credibility and authority but also contributes to long-term sustainable growth in search engine rankings and organic traffic.

The recipe for manual link building:

  • Relevancy
  • Original Content

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Sepideh Masihpour

Content Marketing Executive