Your eCommerce store is the forefront of your business, so it’s crucial for it to reflect your brand, with the right tone of voice, styling and overall design.
In order to create an engaging experience for your customers, there are six key phases within the design process that we specialise in, helping create the perfect storefront for your brand. We support you every step of the way, starting with the initial discovery session, wireframes and design concepts, followed by design production, A/B testing and UX/UI.
When it comes to the design process, we know how important it is to get the right balance between clearly communicating your brand’s identity, and ensuring you’re providing a seamless commerce experience for your customers. Our team of designers take the time to understand your brand, knowing the right questions to ask to gain insights into identifying how your customers engage with your site and most importantly, what your brand represents.
Using online tools such as Google Analytics during the process enables our team to further understand where you sit amongst your competitors, as well as what makes your offering different to theirs. By utilising this information, we can highlight key parts of your website that may need improving to ensure your stunning storefront will be as efficient as can be.
From taking on board notes from the discovery sessions and feedback from the wireframes, our design experts will create a design that truly encompasses your brand and value proposition, which in turn will connect you to your target audience and keep you a step ahead of the competition. With final designs presented using prototyping, you’ll be able to click through each page of your new website, seeing your vision come to life.
At AYKO, our web design process doesn’t end there. Once the designs have gone through development, we’re on hand during the QA reviews to ensure your storefront matches the UI design and requirements first discussed in the discovery session.