Foreword
ETA’s or Expanded Text Ads will be phased out by June 2022, this is the latest move that Google is making to push automation through their ad products. A new announcement by Google explains that advertisers will no longer be able to edit or create new and existing ETA’s in Google Ads. The existing ETA’s will continue to operate alongside responsive search ads and you will still be able to see reports on their performance. You will also be able to pause and resume your expanded text ads as well as remove them.