February PR Highlights - Campaigns, Topics, Events & Experts

From pizzas to send to end your relationship, ‘Grans-Go-Free’ holidays, to words like ‘Barbiecore’ and ‘Pretty privilege’ being added to the dictionary. February has been a creative and engaging month in the world of PR and communications. With lots of topical news hooks to latch onto, from Valentine’s Day to Pancake Day and Fashion Week – marketers have been blessed with opportunities to speak to receptive consumers.

Here are the top-performing PR campaigns the media couldn’t get enough of last month:

The Top 10 PR Campaigns of February:

  1. Pizza Hut: Goodbye Pies
  • Campaign type: Creative
  • Results: 3664 Links secured
  • Pizza Hut releases break-up pies that you can send your partner to END a relationship.
  1. Delta: Delta’s Front Row Experience
  • Campaign type: Creative
  • Results: 1686 Links secured
  • Delta Airlines is now offering passengers a special flight to enjoy a deluxe view of the upcoming Great American Eclipse — the last one for decades.
  1. Dictionary.com: Gen Z Language Is Added To Dictionary.com
  • Campaign type: Reactive
  • Results: 873 Links secured
  • Dictionary.com released its list of popular terms added for 2024. This year, Gen Z slang dominated the entries, with words such as ‘barbie-core’, ‘bussin’ and ‘pretty privilege’ added to the dictionary.
  1. Jacquemus: Jacquemus X Nike
  • Campaign type: Product
  • Results: 782 Links secured
  • The Nike x Jacquemus Spring 2024 collection includes womenswear and unisex apparel, a new J Force 1 and a brand new accessory, the Le Swoosh bag.
  1. P.F.Changs: PF Changs Free Dumplings
  • Campaign type: Creative
  • Results: 375 Links secured
  • Got Dumped?–Receive six dumplings by sharing a breakup text now through National Break Up Day on February 21st.
  1. Open Table: The Top 100 Most Romantic Dinner Spots In The US
  • Campaign type: Creative
  • Results: 358 Links secured
  • OpenTable announces the Top 100 Romantic Restaurants for a date night in America for 2024
  1. Trip Advisor: The Best Beaches In The World
  • Campaign type: Data-Led
  • Results: 351 Links secured
  • Golden sands, rugged coastlines, clear blue waters—this year’s winning beaches are traveller faves for everything from lazy beach days to underwater adventures.
  1. Duo Lingo: Duo Lingo’s Booty Merch
  • Campaign type: Product
  • Results: 345 Links secured
  • Duolingo’s owl mascot got a BBL from Doctor Miami in the brand’s most outrageous social campaign.
  1. Days Inn: Eclipse Photography Competition
  • Campaign type: Creative
  • Results: 341 Links secured
  • Days Inn Will Pay You and Your BFF $5,000 to Capture the Solar Eclipse from 10,000 Feet.
  1. Easy Jet: Grans Go Free
  • Campaign type: Creative
  • Results: 204 Links secured
  • The unique twist on ‘Kids Go Free’ allows grandparents to travel on the house to family-favourite European destinations.

Amidst the whirlwind of attention-grabbing campaigns that dominated media coverage this month, journalists across national publications, consumer outlets, and trade platforms delved into a diverse array of topics. For PR professionals and brands seeking inspiration sometimes, the most impactful coverage arises from taking a step back, assessing the landscape, and identifying opportunities. Has there been a sudden shift in weather patterns, the launch of a new film, or a new product capturing media attention? Reactive opportunities can sometimes be the most successful:

The Top 5 Most Covered Topics:

  • Valentine’s Day (49k pieces of coverage)
  • King Charles (17k pieces of coverage)
  • Chinese New Year (10k pieces of coverage)
  • Kate Middleton (7.6k pieces of coverage)
  • Recession (5.1k pieces of coverage)

The Top Most Covered Events:

  • Superbowl (18.1M Social engagement)
  • Taylor Swift (8.9M Social engagement)
  • Fashion Week (419k Social engagement)

Types of Experts Journalists Have Favoured This Month:

  • Health Experts (1571 articles)
  • Business Experts (937 articles)
  • Legal Experts (447 articles)
  • Finance Experts (394 articles)

Format of Campaign

  1. Data-led PR
  2. Commentary or thought leadership PR
  3. Product PR
  4. Creative/Campaign PR
  5. Reactive PR

Topics That Publications Covered The Most

Curious about how our PR team can collaborate with your brand or business to secure links in national publications? Reach out to us today, and let’s explore the potential opportunities and how we can help your business reach millions of readers through targeted and impactful stories. Connect with our PR team at hello@ayko.com, and let the journey towards enhanced visibility and strategic media presence begin.

Caitlin Murphy

Senior Digital PR Executive