Choosing the right digital agency for your business can be time consuming and difficult. With the digital landscape transforming around us faster than ever before, businesses are turning to agencies to strengthen their business and to gain the fundamental building blocks for a solid strategy moving forward. How do you choose the right agency for your eCommerce business? This is a decision that shouldn’t be taken lightly, but fear not – we know just how!
Think about your goals
Thinking about your goals means you can narrow down the agencies that will align themselves in order to work coherently with you to achieve your goals. A good agency will strive to learn about your business and your business goals, setting realistic targets and ways to achieve them. Ask yourself, what do you want to achieve? From here you can determine which agency is right for you.
Here are some simple goals you can set yourself to start yourself off with an eCommerce agency:
- Improved customer retention
- Increased sales
- Increased website traffic
- Increased average order value
eCommerce is growing at an enormous rate, which is presenting incredible opportunities for online retailers today. If you are looking to expand online, making the most of the rapid changes we are facing every day in the world of eCommerce, then look for the agency that has a fantastic growth mindset and is ready to expand your business online with you, stepping out of the comfort zone, and pushing your business to the max. A great agency will combine its knowledge, with tried and tested ideas, whilst creating new, innovative ways to take your online business to the next level.
When choosing an agency, look into their portfolio, what have they been up to and who are their clients? What is their website like? An agency’s website is much like a CV, you wouldn’t take somebody to interview if you felt their CV wasn’t strong enough for what you’re looking for, the same applies here.
One attribute that helps a good agency stand out is its ability to deliver more than you expect. These agencies deliver a proactive approach to your business and strategy, in line with reaching your goals. A proactive agency looks to the future, considers your long-term goals, and suggest a retainer is put in place to allow them to conduct regular checks, ensure performance is maintained and deliver you value from the offset and throughout.
Transparency and credibility
Transparency can be overlooked; this is a red flag if the agency you are researching is lacking. Red flags to consider:
- No information on who they are
- No client list / portfolio
If the above doesn’t exist, then they are not worth your time! If you feel the agency, you are researching is hiding something, you may be right, but don’t be afraid to ask questions and ask for examples of their work so you can make an informed decision.
Credibility is just as important, you can determine an agency’s credibility through their reviews, testimonials and so on. In addition to reviews and testimonials, check out the social media and LinkedIn pages, are they posting quality content of their own? Do they regularly update and how does their web page rank on google? All these factors can be clear indicators of the success of an agency and whether they are right for you.
If you’re in the process of looking for the right agency to support your business, or you want to know more about how we work as a full-service eCommerce agency, please don’t hesitate to get in touch to speak to one of the team!