Black Friday is now upon us for 2023, and this marks one of the most exciting shopping days of the year on Amazon, with thousands of discounts and promotions available across all categories. This can make choosing the right deal from a plethora of discounts tricky, however we have compiled the 10 best deals live on Amazon UK for Black Friday 2023.

TCL 40SF540K 40 inch FHD Fire TV for £119 (50% Off)

This is a Amazon Prime Invite-Only deal with limited quantities, but it is by far the cheapest 40 inch Smart TV available if you’re lucky enough to be selected. It’s a bargain for a 2023 model, with Fire TV capabilities such as Smart Voice Control.

Amazon Fire TV 55-inch 4-series 4K UHD smart TV for £149.99 (73% Off)

This is arguably Amazon’s flagship Black Friday deal, as they’ve discounted their own brand 55-inch Smart TV down from £549.99 to just £149.99. Again, this is an Amazon Prime Invite-Only deal with limited quantities, but this is sure to entice many shoppers to join Prime.

Apple AirPods for £99 (23% Off)

If you’ve been waiting for the sign to move to wireless earphones, today’s the day - you can grab Apple AirPods (2nd Generation) with a charging case for under £100.

Xbox Series X for £359 (25% Off)

Score a bargain on the fastest, most powerful Xbox ever. Experience next-gen speed and performance with the Xbox Velocity Architecture, powered by a custom SSD and integrated software. Plus, play thousands of titles from four generations.

Echo Pop for £17.99 (60% Off)

Amazon’s Echo Pop offers the best value on a smart speaker you’ll likely see over the Black Friday and Cyber Monday weekend. This compact Bluetooth smart speaker with Alexa features a full sound that’s great for bedrooms and small spaces, all for less than £18.

EA SPORTS FC 24 for £41.99 (40% Off)

EA Sport’s newly named “FC” (previously “FIFA”) game was only released less than two months ago, and it’s almost being discounted to half price. It’s £41.99 for both PlayStation and Xbox - new blockbuster games usually aren’t discounted this heavily until at-least the new year.

PlayStation DualSense Wireless Controller For £38.99 (35% Off)

It may be wise to pair the purchase of EA FC 24 with a spare controller… these are very rarely on sale and all controllers break at some point so it may be wise to pick up a spare controller while a 35% discount is on offer.

Xbox Wireless Controller For £38.99 (35% Off)

Xbox Controllers are also on offer with the same discount, if Xbox is your chosen platform.

Ninja Foodi MAX Dual Zone Digital Air Fryer for £169 (32% Off)

The Ninja Foodi MAX Dual Zone Digital Air Fryer is Amazon’s #1 best seller in the entire Home & Kitchen category. The huge 9.5l capacity on this Air Fryer allows it to make up to 8 portions of food, which makes this great value for large households and families.

TASSIMO Bosch My Way 2 for £58 (42% Off)

The Tassimo My Way 2 allows you to easily and quickly set the temperature, intensity and size of drink at the touch of a button. The is consistently one of the most popular coffee machines under £100 on Amazon, and at 42% off down to £59, it represents fantastic value.

These deals will likely be live until midnight on the 27th November, which is when Amazon’s Black Friday Week officially ends, however these deals are likely to be extremely popular and may run out of stock before then.

Jake Griffiths

Marketplaces Manager

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