What We're Doing

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The project has several parts, designed to work together rather than as separate workstreams:

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  • Migrating the site to Webflow, moving Planet Mark off WordPress and onto a platform their own team can build on, without a developer ticket for every change.
  • An SEO strategy built around targeted sector pages, so a school, a law firm and a logistics business each land somewhere that speaks directly to their version of the problem.
  • Smarter form flows, designed to capture who a visitor actually is and what outcome they're after, rather than funnelling everyone into one generic enquiry box.
  • A design and messaging refresh, bringing the site in line with Planet Mark's new positioning, mission and vision.

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It's also a project on a tight timeline. We're running it as an agile build, staged and reviewed in short cycles, so pace doesn't come at the expense of getting it right.

What This Means For Planet Mark

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The immediate aim is better leads, not just more of them: a platform that sorts visitors by sector and intent before they ever fill in a form, so the enquiries reaching Planet Mark's team are ones worth having a conversation with. Webflow's architecture also means their team can ship new pages and content themselves, at speed, rather than waiting on a development queue. It also takes away the overhead that comes with a WordPress build; plugin updates, security patches and the general upkeep of a sprawling stack. That's time and attention that can go into the content and campaigns that actually move the needle, rather than keeping the site standing still.

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There's a longer-term angle too. As search shifts from ten blue links to AI agents summarising and comparing businesses on a query, the structure and quality of a site's content matters more, not less. A rebuilt, properly structured Planet Mark site isn't just a better experience for a human visitor today. It's a better source for the tools increasingly doing the reading on a visitor's behalf.

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We're genuinely looking forward to getting this build in front of people, and to seeing what it does for both search visibility and how Planet Mark shows up across the newer, AI-driven ways people are finding businesses like theirs. There's more to come as the project progresses.

About Planet Mark

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Planet Mark is a sustainability certification body, helping organisations measure, verify and reduce their carbon and social impact. Its work spans net zero certification, supply chain and built environment services, and social value, with each member's progress independently verified and benchmarked year on year. Over a decade in, Planet Mark's certified members report an average carbon saving of 4% per employee per year, and the organisation is aligned with the UN, ISO and the Science Based Targets initiative. It's certified more than 700 businesses to date, from schools and law firms to logistics and manufacturing, on their route to net zero.