You’ve no doubt heard of Shopify by now, but usually followed by the words Plus or Advanced. Unlike other platforms, Shopify offers multiple tiers to suit the smallest merchant up to enterprise level businesses. So let’s take a quick look at what the differences are, and what would be best for your website.
To start with, there are five tiers, all priced differently with functionality available to scale
➔ Shopify Lite – Shopify Lite is a starter version for people selling via other channels and not yet needing an online store itself. These other channels could be via a blog, POS, Facebook etc. Higher rates for payments. From £7 a month
➔ Shopify Basic –Suited to start up retailers, Basic provides a lot of the core functionality needed but with higher rates around payments. There are some features missing, like gift cards, and you’re limited to 2 users. From £19 a month
➔ Shopify – Same as basic, but with more competitive rates and more features; These include, gift cards, report builder, more POS features etc. You also get up to 5 users with Shopify. From £49 a month
➔ Shopify Advanced – with 15 staff accounts limit, The Advanced Shopify plan lets you create custom reports. It lets users track sales by referral sources such as Google Ads, i.e, a user can create a report that tracks the sales of their products based on the referral source. This helps users to analyze and refine their marketing strategy. The same Shopify Payments rates as Shopify Plus but with a higher cost for using an external gateway. Shopify advanced also limits businesses to one store. Custom report builder From £249 a month
➔ Shopify Plus – Best Shopify Shipping rates, Third-party calculated shipping rates. This can be extremely utilized when dealing with heavy goods being shipped internationally. Advanced report builder
Check out the full feature and pricing breakdown here