You've heard of Shopify but usually followed by the words Plus or Advanced. Unlike other platforms, Shopify offers multiple tiers to suit the smallest merchant up to enterprise level business, allowing plenty of room to scale easily. Let's take a quick look at the differences and what would be best for your business.
To start with, there are five tiers priced differently, with the functionality available to scale
➔ Shopify Lite – Shopify Lite is a starter version for people selling via other channels and not yet needing an online store itself. These other channels could be via a blog, POS, Facebook, etc. Higher rates for payments. From £7 a month
➔ Shopify Basic –Suited to start-up retailers, Basic provides a lot of the core functionality needed but with higher rates around payments. There are some features missing, like gift cards, and you’re limited to 2 users. From £19 a month
➔ Shopify – Same as basic, but with more competitive rates and more features; these include gift cards, report builder, more POS features, etc. You also get up to 5 users. From £49 a month
➔ Shopify Advanced – with a 15 staff account limit, the Advanced Shopify plan lets you create custom reports. It lets users track sales by referral sources such as Google Ads. This helps users to analyse and refine their marketing strategy. The same Shopify Payments rates as Shopify Plus but with a higher cost for using an external gateway. Shopify advanced also limits businesses to one store. From £249 a month
➔ Shopify Plus – The best Shopify Shipping rates, Advanced report builder, additional customisation to checkout, access to automation tools Flow, Launchpad, Scripts, and new app Shopify Audiences. From $2000 a month
Check out the full feature and pricing breakdown [here](https://www.shopify.com/uk/pricing)
Where Advanced starts competing with rates above the previous tiers and has upgraded reporting, this works ideally for small to mid-size merchants with a turnover under $1M in annual revenue.