You’ve no doubt heard of Shopify by now, but usually followed by the words Plus or Advanced. Unlike other platforms, Shopify offers multiple tiers to suit the smallest merchant up to enterprise level businesses. So let’s take a quick look at what the differences are, and what would be best for your website.

To start with, there are five tiers, all priced differently with functionality available to scale

Shopify Lite – Shopify Lite is a starter version for people selling via other channels and not yet needing an online store itself. These other channels could be via a blog, POS, Facebook etc. Higher rates for payments. From £7 a month
Shopify Basic –Suited to start up retailers, Basic provides a lot of the core functionality needed but with higher rates around payments. There are some features missing, like gift cards, and you’re limited to 2 users. From £19 a month
Shopify – Same as basic, but with more competitive rates and more features; These include, gift cards, report builder, more POS features etc. You also get up to 5 users with Shopify. From £49 a month
Shopify Advanced – with 15 staff accounts limit, The Advanced Shopify plan lets you create custom reports. It lets users track sales by referral sources such as Google Ads, i.e, a user can create a report that tracks the sales of their products based on the referral source. This helps users to analyze and refine their marketing strategy. The same Shopify Payments rates as Shopify Plus but with a higher cost for using an external gateway. Shopify advanced also limits businesses to one store. Custom report builder From £249 a month
Shopify Plus – Best Shopify Shipping rates, Third-party calculated shipping rates. This can be extremely utilized when dealing with heavy goods being shipped internationally. Advanced report builder

Check out the full feature and pricing breakdown here

User Accounts

Shopify Advanced merchants are limited to 15 user accounts, whereas Shopify Plus have unlimited staff accounts

Stores

Advanced merchants can only host one store per account, however Plus merchants can have up to an additional 10 clone stores

Automation

Only Plus merchants have access to Shopify's free automation software, Launchpad, Flow, and Scripts. These remove the burden of time and allow merchants to automate marketing campaigns, discount offers

Checkout

Plus merchants cannot make changes to the checkout, whilst Plus merchants can make certain custom changes

Internationalisation

Plus merchants can utilise multi-currency

Support

Both Advanced and Plus merchants are offered 24/7 support, however on Plus you're offered a dedicated Success Merchant who will be on hand to offer guidance with the soul aim to help grow your business.

Automation

Only on Plus can you take advantage of three of the most powerful and FREE tools that Shopify have to offer.Shopify Plus merchants receive access to a Launchpad, which allows them to plan and automate all of the steps involved in running a successful flash sale,or managing sales campaigns. It also allows access to Flow and Scripts

    Internationalisation

    Shopify Plus has a multi-currency feature that enables Shopify Payments to support a wide range of currencies. The most typical usage of Shopify multi-currency is Localizing currency based on a user’s IP. This feature is very advantageous for retailers who want to expand into new markets and attract international traffic. You can also have upto 10 clone stores that gives users a good amount of scale. Enabling merchants for truly customized international stores, among other things.

      Extra Functionality

      Checkout flexibilityThe Shopify checkout might be well-known for being rigid, but it still allows users the ability to customize more than other shopify plans. It also has features like broader styling, adding scripts, custom messaging etc and can be utilized by users who need additional functionalities. There are also Unlimited staff accounts allow enterprises to grow their admin team by creating unlimited employee accounts. Furthermore, as well as clone stores, Plus allows Wholesale channel/ B2B

        Support

        Merchants on Shopify Plus are exclusively assigned a Launch manager to assist during the build and migration, and a Success Manager, who is responsible for helping the retailer use Shopify Plus and generally get more from the platform.

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