Adobe commerce as a cloud service: What to Expect from the June Release
It's been just 48 hours since Adobe announced "Adobe commerce as a cloud service" and here's what Adobe has shared so fa...
Adobe Commerce Optimizer
Adobe Commerce Optimizer allows you to enhance your existing e-commerce platform without a complete overhaul. By seamlessly integrating Adobe’s advanced technologies, this solution unlocks powerful features such as AI-driven recommendations, faster storefront performance, and personalised experiences while retaining your current system.
Designed to optimise storefronts, improve scalability, and boost customer engagement, Adobe Commerce Optimizer helps drive conversions and traffic growth. With tools powered by Adobe Experience Manager and Edge Delivery Services, you can elevate your e-commerce experience, future-proof your platform, and unlock new growth opportunities without abandoning your current infrastructure.
Adobe Commerce Optimizer powers your storefront with Edge Delivery Services, Adobe’s performance-based approach that optimises your site’s speed and responsiveness. By delivering content via local Edge networks, Adobe ensures that your storefront loads quickly and efficiently, reducing latency and improving the overall customer experience. This is crucial for enhancing engagement and boosting conversions, as faster load times directly impact bounce rates and time on site.
The benefits of Adobe Commerce Optimizer:
With Adobe Experience Manager (AEM) Assets, you can enhance your product visuals by managing, optimising, and distributing digital assets across all your sales channels from a single platform. Adobe Commerce Optimizer integrates Adobe’s AI-powered tools to automate image optimisation tasks like cropping, resizing, and colour adjustments. This streamlines workflows and ensures your visuals are perfectly optimised for web, mobile, and other platforms.
The benefits of Enhanced Product Visuals with AEM Assets:
Adobe Commerce Optimizer empowers you to create a flexible, scalable merchandising strategy using catalog channels and policies. By leveraging a composable catalog structure, you can easily tailor your product catalog to mirror your business structure and manage millions of SKUs across multiple storefronts. This system ensures real-time product data synchronisation, pricing, and promotions, while offering full control over catalog governance and product updates.
Smarter Merchandising with Catalog Channels & Policies:
Adobe Commerce Optimizer supports API-first development, empowering developers to build customised applications through the Adobe Developer App Builder. This feature provides flexible APIs that integrate seamlessly with third-party services and existing systems, allowing your business to stay agile and scalable.
The API Mesh architecture enables streamlined data management, ensuring your applications evolve alongside your growing business.
The benefits of Adobe Developer App Builder with API Mesh:
One of Adobe Commerce Optimizer’s most powerful features is its ability to integrate with third-party commerce backends. This eliminates the need for a full platform migration and allows you to modernise your storefront while continuing to leverage your existing backend systems.
Whether you’re using a legacy system or a newer solution, Adobe Commerce Optimizer can integrate seamlessly, offering advanced features like AI-driven recommendations, fast performance, and personalised experiences while maintaining operational continuity.
Why This Matters:
Our certified Adobe Commerce team will help review your requirements and advise on the next steps.
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