Foreword
In today’s digital world, consumers are given countless options and information on where and what to shop for. In order to help navigate through the hundreds of products, Amazon has produced AI powered shopping guides to revolutionise the consumer experience and help customers find the product that best suits their needs faster.
AI - Powered research
AI-driven guides harness generative AI to analyse products across more than 100 categories, ensuring you have access to the best options available, all customised to your preferences. This acts as a personal shopping assistant as it presents the most relevant products features, customer insights and recommendations across those categories.
Faster, Smarter Shopping
With this consumers no longer have to spend hours searching, comparing and reading reviews on the internet. With AI-powered shopping, this process becomes easier as it can drastically reduce the time spent on research and jump straight into browsing products that perfectly align with customer needs.
A Seamless Experience
Another standout feature of Amazon’s AI-powered shopping guides is the seamless experience they provide. Not only is product searching more refined but educational content can be found that helps customers make informed decisions. Real-time answers from AI assistant, Rufus is also available within the app to further enhance the shopping experience.
The guides are currently being rolled out in the US, as more consumers recognise the benefits of AI technology when shopping its possible for this to expand globally.
