A Quick Look Back

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Until now, Hyvä’s core products, Hyvä Themes and Hyvä UI, were only available through a paid commercial licence. Each Magento store needed its own licence, and only approved developers and agencies could access the full set of tools.

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Although this model worked well, it naturally limited adoption, particularly for smaller merchants, early-stage projects and developers who wanted to experiment or contribute.

What Is Changing

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Hyvä has now made a major shift in how its front-end framework is delivered:

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  • Hyvä Themes and Hyvä UI are now fully free and open source

  • The aim is to encourage wider adoption and increase community contribution

  • Hyvä Enterprise remains a paid product with advanced features and support for larger or more complex needs

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This hybrid model allows Hyvä to grow its ecosystem while still providing a commercial option for businesses that require enterprise-level tools.

Why This Matters for Merchants

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This change is a significant benefit for Magento merchants, especially those who want to modernise their storefronts without unnecessary cost or technical burden.

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1. A Modern Replacement for Magento’s Ageing Luma Front End

Hyvä offers a clean, lightweight and high-performing framework that can fully replace the legacy Luma front end, which is known for being slow, complex and resource-heavy.

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2. Considerably Faster Store Performance

Hyvä consistently delivers much faster page load speeds than Luma. Faster sites improve conversions, create a better user experience and help boost SEO performance.

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3. Lower Development and Maintenance Costs

Because Hyvä is based on simpler, cleaner code, developers can work more efficiently, and stores require less ongoing maintenance. This reduces the total cost of ownership.

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4. A Growing Community Ecosystem

With the move to open source, the already strong Hyvä community is expected to grow even more quickly. This will lead to more extensions, better compatibility and a wider range of tools that work straight away.

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5. Reduced Technical Debt and Easier Upgrades

Hyvä avoids the complexity that makes Luma projects difficult and expensive to maintain. Merchants benefit from a modern foundation that is easier to support and more future-proof.

Final Thoughts

Hyvä becoming open source marks an important milestone for the Magento ecosystem. By removing licensing barriers and opening the door to community innovation, Hyvä is enabling more merchants and developers to build faster, better and more sustainable ecommerce experiences.

For merchants considering a front-end rebuild, or simply wanting to move on from the limitations of Luma, there has never been a better time to explore what Hyvä offers.

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You can find out more information here.