What’s New in 2024

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Building on previous years’ progress, Google has introduced structured data support for Product variants. This aims to revolutionise how product information is displayed in search results, providing a comprehensive view of businesses’ diverse offerings.

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Key Features of the Update

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1. Schema.org ProductGroup Type:

  • A new way to organise and present products effectively.
  • Enhances the user experience through structured representation of product relationships.

2. hasVariant Property:

  • Allows nesting of Product variants under their parent ProductGroup.
  • Hierarchical organisation for a clearer understanding of product variations.

3. variesBy Property:

  • Enables listing of variant-identifying properties.
  • Provides valuable information about unique characteristics, aiding users in decision-making.

4. productGroupID Property:

  • Assigns a unique identifier (“parent sku”) to the ProductGroup.
  • Streamlines tracking and management of product variants for online retailers.

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As we step into 2024, Google continues to refine the online shopping experience. The structured data support for Product variants, coupled with the Schema.org ProductGroup type and new properties, showcases Google’s commitment to empowering businesses. By embracing these updates, businesses can ensure their products are easily discovered and presented in a manner that resonates with today’s savvy online shoppers. Embrace the future of online retail with Google’s structured data advancements, and elevate your product experiences to new heights.