Websites, software, hosting and agencies sit inside your bought-in services, which are usually counted in Scope 3 but rarely looked at in detail.
It tells us which recommendations will make the biggest difference for you.
Older sites tend to carry more code, larger images and plugins, which add weight to every page view.
Hosting is one of the few parts of a website’s footprint you can choose directly, but claims vary in how well they’re evidenced.
A heavier page uses more data and energy every time it loads, and it’s usually slower, which costs you visitors.
These are physical activities where better digital tools often reduce journeys, paper and waste.
So we can point your results at the right person.
Some online ad spend goes on low-value placements, which wastes budget and the energy used to serve those ads.
Environmental claims now face much closer scrutiny, and most of them live on the website.
So the advice you get fits what you’re dealing with.
Most organisations haven’t looked at their digital footprint yet. The good news is that the first steps are quick, and they usually improve how your website and marketing perform too.
You’re asking the right questions. A few areas aren’t measured or evidenced yet, and those are where the easiest gains are.
You have good visibility of your digital activity. The next step is turning that into evidence you can report and into a leaner, faster digital estate.
You’re well ahead on digital. We’d love to hear how you got here, and there may still be gains in how your website and marketing convert.
You found {n} blind spots. That’s useful: here’s who in your business can help you answer them.
No blind spots. You know your digital estate well.
Whoever compiles your carbon report, or your Planet Mark account manager.
Your sales or marketing lead.
Whoever looks after the website.
Your web agency or hosting provider. Ask for written evidence, not a badge.
Your web agency, or add your website and we’ll check it for you.
Your leadership team. Unclear ownership is often why digital never gets measured.
Your marketing team or ad agency. Ask where your ads actually appear.
Your marketing and compliance leads, together.
List every digital service you pay for: hosting, your website platform, software subscriptions, agencies and ad spend. That gives you a starting point for the digital part of your Scope 3, and tells you which suppliers to ask for data.
We audit your digital estate and show you what you’re running, what it costs and what can be consolidated or removed.
Sites more than five years old usually carry legacy code, plugins and oversized images that add weight to every visit. A rebuild with a strict page weight budget gives you a faster site that’s lighter to load and easier for your team to update.
We replatform and redesign sites on modern platforms. Webflow publishes pre-built pages through Cloudflare’s global network, with no plugins to patch and an editor your marketing team can use without developers. For ecommerce, we build on Adobe Commerce and Shopify.
A site built in the last few years may not need replacing. A performance and UX review shows whether targeted fixes, such as image formats, scripts and page structure, will get you most of the benefit for a fraction of the cost.
A fixed-scope UX and performance audit with a prioritised list of fixes.
Ask your hosting provider, in writing, what share of the energy behind your site is renewable and how that’s evidenced. A badge on a website isn’t evidence. If the answer isn’t good enough, factor hosting into your next platform decision.
We advise on platform and hosting choices as part of any rebuild or replatform.
Agree a maximum page weight and load time for your key pages, then check them monthly. Images are usually the biggest share of a page, so that’s where to start. Lighter pages load faster, and faster pages usually keep more visitors.
We measure your key pages, fix the heaviest problems and track the effect on conversion.
Ask your agency where your display ads actually appear. Excluding low-quality sites and focusing on placements people actually see reduces wasted spend, and the energy used to serve ads nobody sees.
A paid media audit covering placements, targeting and waste, with a plan to put the budget where it performs.
Review every environmental claim on your website and in your marketing. Each one should be specific, accurate and backed by evidence a customer can find, such as your certification details or published data. Vague words like “eco-friendly” are the riskiest.
We review your site content and rewrite claims so they’re specific and linked to evidence, working alongside your compliance lead. We’re not lawyers, so we’ll flag anything that needs legal review.
Your sustainability work is only valuable to customers and buyers if they can find and understand it. A clear page with your certification, targets and progress, written in plain language, does more than a downloadable report nobody opens.
Content strategy, copy and design for sustainability pages that are clear, specific and evidenced.
When nobody owns the website and digital marketing, nobody measures them. Name an owner, agree a simple roadmap and review it every quarter.
Retained digital support with a named team, a roadmap and regular reviews.
Put your certifications, Carbon Reduction Plan and policies in one clearly signposted place on your website. Buyers and procurement teams can find what they need without chasing you.
We restructure your content so evidence is easy to find for customers, buyers and search engines.
The leanest website is one that only contains what customers need. Talking to customers shows which pages and journeys matter, so you build fewer, better pages instead of more.
UX research, customer interviews and usability testing that shape what gets built.
Even a lean, well-run site has room to convert better. Structured testing finds where visitors drop off and fixes it, which means fewer wasted visits and better use of every pound spent on traffic.
Our CRO Playbook runs eight tests and guarantees four wins, or your fees are waived.
As an online seller, your product pages are your biggest lever.
As an enquiry-led business, your quote and enquiry journey is your biggest lever.
For an informational site, page weight and clear structure are your biggest levers.
Here’s where digital could reduce physical activity in your business.
Returns usually happen when a product isn’t what the customer expected. Clearer product pages, better imagery, sizing and spec information, and configurators cut returns, along with the transport and packaging behind each one.
Online catalogues and interactive spec sheets replace print runs and postage, and they’re always up to date.
Online quoting tools and product configurators let customers get to a price without a visit, so your sales team travel for the meetings that matter.
Detailed imagery, 360-degree views and swatch or comparison tools help customers decide without a physical sample.
Help content, troubleshooting guides and short videos resolve common problems before an engineer is booked.
No obvious physical savings flagged. Your biggest gains are likely to be in the website itself.
Pick whoever suits you. We’re at the Summit all day, or book a time that works after it.
Supply chain emissions reported to CDP averaged 26 times companies’ operational emissions. Yet companies are twice as likely to measure their own operations, and digital services sit inside that supply chain.
The median mobile home page now weighs more than 2MB, almost three times what it did in 2015. Every extra byte is loaded on every visit, on every device.
One study of $375m of digital ad spend found 15.3% went on placements that added no value. That spend still produced emissions.
Returns, print, quoting visits, posted samples and avoidable call-outs can all be reduced with better digital tools. For most manufacturers and distributors, they outweigh the website’s own footprint.
Since April 2025 the CMA can fine businesses up to 10% of global turnover for misleading consumer claims, including green claims. Most of those claims live on your website.
Central government contracts worth over £5m a year require a Carbon Reduction Plan, and many other buyers ask for similar evidence. A clear website makes yours easy to find.
What is our home page’s weight and load time, and what’s the target?
When were images, scripts and plugins last reviewed?
What share of the energy behind our site is renewable, and how is that evidenced?
Where did our display ads appear last quarter?
Where is the evidence for each sustainability claim on our site?