Microsoft Advertising

Microsoft advertising (previously known as Bing) is Microsoft’s alternative to Google Ads. The Microsoft advertising suite may not have the same reach as Google, but there are several key benefits to running ads across the platform, alone or alongside other ad channels.

KEY BENEFITS

Access to a different demographic of users who search outside of Google.

On average a far lower cost per click than Google.

A higher return on investment than Google ad campaigns, on average.

The ability to show ads on Microsoft search partner sites with large audiences including MSN, AOL, Yahoo and Outlook.

The core focus of Microsoft’s advertising platform is limited to Search and Shopping campaigns. While their reach is limited, the benefits of lower costs and higher ROI make Microsoft advertising a cost-effective option for businesses of any size.

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