Today we’ve seen the combined efforts of organisations across the globe taking part in the Voice for the Planet #WorldWithoutNature campaign. With the support of One Minute Briefs, there has been a wave of brands taking part from football clubs to clothing brands and it’s been incredible to see the impact and reach of such a thought-provoking concept to help raise awareness for our wildlife.

Celebrating the idea from Zed Trafficker, One Minute Briefs have set brands the challenge of removing nature from their logos to highlight the impact and emptiness of a #worldwithoutnature. This engaging concept comes in support of World Wildlife Day, which this year falls under the theme of  “Forests and Livelihoods: Sustaining People and Planet”.

From Hootsuite removing their beloved ‘Owly’ mascot to clothing brands such as Gymshark taking away their iconic shark emblem, the results from today’s campaign have been great to see. 

 

 

 

 

 

 

 

 

 

 

Follow the conversation on Twitter using #WorldWithoutNature to see which other well-know brands have changed their logos in support of #WorldWildlifeDay.