2020 – The Year That Changed eCommerce

With over a year of on and off lockdowns, being told to stay at home to stay safe and seeing retail stores closing their doors for the foreseeable future, it’s no surprise that the eCommerce industry became a life savour for many. But how has this huge shift impacted consumers? What are their preferences and expectations now, in comparison to beforehand? 

We studied the recent Magento Commerce, The Shop Never Stops: Consumer Preferences Report to find out exactly how consumer habits changed during 2020 and what we can expect to see continuing on into 2021.

The Impact of Covid-19

From non-essential store closures to the government orders to stay at home, Covid-19 caused people to turn to online shopping whether they were used to it or not. With generations having to adapt to a new way of shopping, it was crucial for businesses to provide a seamless shopping experience for both new and existing customers.

“The majority (55%) of consumers say they now shop online more frequently than they did before the pandemic.”

As a result of Covid-19, many consumers are now spending more online than ever before, rely more on eCommerce than they have done previously and are finding themselves more likely to shop when a Click and Collect option is available. 

Image Source: Magento Commerce The Shop Never Stops: Consumer Preferences Report

A Rise in Consumer Expectations

With Covid-19 causing many people to change their ways and turn to online shopping, it’s brought with it a huge increase in consumer expectations. The Magento Commerce Consumer Preferences Report highlights that seven in ten consumers are likely to look elsewhere if they are unable to find the product they want quickly enough, with almost two thirds willing to abandon cart should the retailer not offer free delivery or free returns. 

These results instantly highlight just how willing consumers are to shop around and look elsewhere, potentially being drawn in by competitors, which is much easier to do online than it would be in a shopping centre. With consumers happily spending longer looking around for the best price or deal, now more than ever is the time for retailers to ensure they are offering the right product, at the right price. 

Consumers are now getting much savvier when it comes to shopping online, with many having clear expectations for every retailer, no matter how big or small. From a simple, stress-free checkout process to safe payment solutions, retailers should now be reviewing their online offering and content, as well as ensuring the buyer’s journey is simple and effective for every user.

Image Source: Magento Commerce The Shop Never Stops Consumer Preferences Report

Changes in Shopping Habits

Having to rely heavily on buying online has resulted in some key changes to shopping habits for many consumers. Those who previously avoided online shopping are now finding themselves shopping online more frequently and finding it an easier process than they initially thought., which in turn has resulted in many consumers spending more online too. Having access to everything you need without having to leave your home is both easy and practical, prompting many consumers to make additional purchases from the click of a button as opposed to physically going to a store. 

 

Image Source: Magento Commerce The Shop Never Stops Consumer Preferences Report

What Consumers Want NOW

Knowing that the eCommerce world is their oyster, consumers are now able to pick and choose who they want to shop with and why with many having key factors that contribute to their overall decision. 

Sustainability – It is becoming more and more critical for retailers to have strong environmental credentials and showcase that they are environmentally friendly. From efficient and recyclable packaging to environmentally friendly schemes such as Plant a Tree. 

Safety – With so many horror stories of unsafe shopping experiences, many consumers expect a safe and secure environment wherever they shop, ensuring their payment details are kept safe and at no risk of exposure. 

Savings  – Being able to browse the internet for the best deal is something that, as mentioned previously, many consumers are now willing to take the time to do. Consumers are now expecting to be able to save some money in any way they can, whether that’s through sales or an exclusive incentive, with 40% saying they are more likely to look for offers and deals now than before Covid-19. 

A Bespoke Experience – Consumers are looking for more when it comes to shopping online, with a bespoke experience helping to encourage repeat purchases for many. Offering key features such as a loyalty scheme, recommendations based on purchase history and personalised product recommendations will really help to make the consumer feel valued and therefore result in repeat custom. 

 

As a result of Covid-19, we have seen a huge shift in consumer preferences and shopping habits, helping retailers identify what changes they need to make to stay ahead of the game and provide the best possible experience to each individual customer. 

How have you adapted your online presence to meet the new demands and habits of consumers since 2020? If you’re looking to enhance your website or make key changes featured within this post, give us a call to speak to one of our team members who can help find the right solution for you and your business. 

Get in touch with us today to find out how we can help you enhance your eCommerce store.

Our Top eCommerce Tips for Mother’s Day 2021

With Mother’s Day just around the corner, it’s time to take a look at your website and ensure it’s ready for the surge of shoppers looking for that special something. With many people now shopping online for the perfect gift, it’s beneficial to do a few basic checks to ensure your site offers the best possible experience, as well as helping the customer throughout the buyer’s journey. From payment methods to the content you’re creating, we’ve gathered some top tips to help you prepare for Mother’s Day. 

Enhance User Experience 

Taking the time to improve your UX will have a huge impact on the overall customer experience, resulting in a stronger ROI. By enhancing customer satisfaction, you are able to take the customer through their journey with ease, building trust which then often results in loyalty between the customer and your brand. With many people changing their buying habits and adapting to online shopping as a result of COVID-19, it’s even more important to ensure your UX is on point, to help guide those who are new to the world of eCommerce, or even just to your site, and ensure they get exactly what they’re looking for.

Some of the things to look out for:

Site Speed

As with other celebration days, the period up to Mother’s Day could potentially bring more traffic to your site than usual. With users scanning around lots of sites quickly to find the ideal products, if a site seems a bit sluggish then they are more likely to abandon it. This might be a lost sale, so ensure you’ve optimised your site to be as fast-loading as possible.

Optimise for Your Users

You’re at home, sort of half-heartedly watching that show on Netflix, and scrolling on your phone at the same time for the perfect gift. But oh, the site you’re looking at just seems far too fiddly on mobiles. Sure you could concentrate more on that task, but that seems like such an effort. Let’s just see which other sites are out there instead…

Make sure you know how your own user base interacts with your site, and pay particularly close attention to optimising for their devices, browsers, and demographics. Keep the experience easy, and don’t make your users think!

Ensure Accessibility

All users benefit from optimised accessibility, and the WCAG has standards and guidelines to help define how to approach this. After all, something as simple as a colour clash could render parts of your site inaccessible to millions of people.

Provide a Smooth and Safe Payment Solution

As well as providing a satisfying customer experience, it’s beneficial to look deeper into the shopping habits that have emerged throughout 2020 and into 2021. It’s clear to see that the introduction of additional payment methods has become an increasingly popular solution, especially when it comes to encouraging returning customers. With the integration of a payment solution like Klarna, you are opening up your customers to a choice of different payment options, from the ‘Buy Now, Pay Later’ system to their ‘Pay in 3’ offering and more. 

There are a few key benefits worth highlighting when using Klarna for your eCommerce store, including: 

  • Upfront full payments – Even when your customer opts to buy now, pay later, you will still receive full payment immediately from Klarna
  • Quick and Easy Setup – Klarna is available as a plugin or widget for many of the popular eCommerce platforms, including Magento and Shopify. 
  • Secure Transactions – As Klarna identifies as a bank, you can trust the transactions to be smooth and safe for both yourself and your customers. Klarna also has a fraud alert on transactions for extra security. 
  • Valuable Customer Insights – You can collect and build your customer data and really analyse your customer insights when using a payment solution such as Klarna. Who’s buying what, which payment method are they utilising and so on.

Create Unique Content

Whether you’re looking to reach your customers via social media, through the use of blog content or with paid advertising, you need to ensure your content is unique and engaging. With so much content being pushed around Mother’s Day, you want to stand out from the crowd and provide something your customers will interact with. Create a clear plan of what you want to promote and the message you want to push, then you can look into the different ways of creating and sharing your content across various platforms. 

Gift Guides

It’s amazing what impact a well thought out gift guide can have, especially around Mother’s Day. A gift guide enables you to showcase key products to your customers, ideal for last-minute purchases, giving them a quick and easy way to shop and add their products to their basket. There are different ways of presenting a gift guide, from a specific landing page with a catalogue of products or a blog post giving further detail on each product and why they’d make a great gift for your special someone.

Social Media Campaign

Increase user engagement through the different social media platforms with content that will catch the users attention and draw them in. By utilising different imagery and assets and creating meaningful, heartwarming captions you can really engage with your audience and show them exactly what you want them to see. Choose a selection of relevant products to showcase on your feed and get creative with the different ways in which you present them. 

Feature Product Reviews and Build Loyalty

Showcasing product reviews and ratings on your website is a great way to build trust with both new and returning customers, especially around a time like Mother’s Day when people are looking for the perfect gift. Reviews help to give the customer honest and useful information from another customer’s point of view, with a variety of opinions to help provide an overall feel for the product.  

By utilising an eCommerce marketing platform such as Yotpo, you can introduce reviews and ratings as well as additional features such as visual USG, customer loyalty and referrals to really enhance the buyer’s journey. 

Mother’s Day is a great time for brands to boost their sales and build long-lasting relationships with their customers. Get in touch with us today to find out how we can help you enhance your eCommerce store.

Get in touch with us today to find out how we can help you enhance your eCommerce store

Imagine a World Without Nature.

Today we’ve seen the combined efforts of organisations across the globe taking part in the Voice for the Planet #WorldWithoutNature campaign. With the support of One Minute Briefs, there has been a wave of brands taking part from football clubs to clothing brands and it’s been incredible to see the impact and reach of such a thought-provoking concept to help raise awareness for our wildlife.

Celebrating the idea from Zed Trafficker, One Minute Briefs have set brands the challenge of removing nature from their logos to highlight the impact and emptiness of a #worldwithoutnature. This engaging concept comes in support of World Wildlife Day, which this year falls under the theme of  “Forests and Livelihoods: Sustaining People and Planet”.

From Hootsuite removing their beloved ‘Owly’ mascot to clothing brands such as Gymshark taking away their iconic shark emblem, the results from today’s campaign have been great to see. 

 

 

 

 

 

 

 

 

 

 

Follow the conversation on Twitter using #WorldWithoutNature to see which other well-know brands have changed their logos in support of #WorldWildlifeDay.

SEGA x GameBlast 2021

I am message box. Click edit button to change this text.

If you’re looking for something new and exciting to get involved with without having to leave the house, then GameBlast 21 may just be the thing for you. GameBlast is the UK’s biggest annual charity gaming marathon which takes place over one weekend, in aid of the gamer’s charity SpecialEffect. Not only will you be able to get involved and watch some serious gamers do what they do best, but you’ll be able to donate to SpecialEffect and help raise money for a fantastic cause. 

Here at AYKO, we love to see our team members getting involved and taking part in things they love and we couldn’t think of a better event for our Junior QA Tester, Sam, to take part in. From his love of The Flash to his skills in gaming, we’re thrilled to support Sam as he joins the Sega GameBlast 21 team in this year’s event.

All GameBlast donations will enable SpecialEffect to help gamers with disabilities by identifying what they want to play and exactly how they need to be supported to be able to play it. Everyone’s abilities are so different, so SpecialEffect matches, modifies and creates custom gaming setups, as well as giving life long support to ensure each gamer continues to get the very best out of their setup. 

So, whether you’re looking to tune into the live stream or you simply want to donate to a great cause, be sure to check out GameBlast from Friday 26th to Sunday 28th February 2021. 

 

Sam’s Just Giving Page – https://www.justgiving.com/fundraising/supersonicsjm

Tune into the GameBlast marathon here – TwitchTV

Magento 2.4.2 Release: Everything You Need to Know

Yesterday marked the release of Magento Commerce 2.4.2, the latest release of Magento 2 that is now available for all Magento Commerce customers. The new release includes several enhancements, quality improvements and upgrades to allow Magento customers to offer an improved shopping experience for their customers. 

Security Enhancements

This release includes over 35 fixes to help close RCE (remote code execution) and XSS (cross-site scripting) vulnerabilities, with Magento reminding customers to take necessary steps to protect the Admin including IP whitelisting, two-factor authentication, use of VPN, good password hygiene and use of unique location rather than /admin.

Additional Security Enhancements: 

  • All core cookies now support SameSite attribute
  • CSP (core content security policy) violations have been fixed
  • Prevention of malicious content in both product and category fields by displaying messages to highlight risks
  • Prevention of malicious uploads by standardizing and hardening file system operations across Magento components.

Infrastructure Improvements

This release also contains enhancements to core quality which will improve the quality of the Framework and the following functional areas: 

  • Customer Account
  • Catalog
  • CMS
  • OMS
  • Import/Export
  • Promotions and Targeting
  • Cart and Checkout
  • B2B
  • Staging and Preview

Platform Enhancements

Similar to other releases, the Magento Commerce 2.4.2 release also includes a number of key platform enhancements including: 

  • Magento 2.4.2 has been tested and remains compatible with Varnish 6.4. 
  • Elasticsearch 7.9.x. is now supported 
  • Redis 6.x is now supported 
  • Magento 2.4.2 is now compatible with Composer 2.x. (Magento recommend that merchants migrate to Composer 2.x. as whilst Composer 1.x is still supported it will soon reach end-of-life)

Performance Enhancements

This release also includes significant code enhancements that merchants will see great benefits from: 

  • Boosted API performance 
  • Improved admin response time for deployments with large catalogs 
  • Natively supports complex catalogs up to 20x larger than in previous Magento releases

Improved GraphQL

The latest release adds GraphQL coverage for the following features:

  • Added support for multiple wishlists. You can use GraphQL to create, delete, and rename wishlists as well as move or copy items between them.
  • Added support for returned merchandise authorizations (RMA). Shoppers can request a return. If the merchant accepts the request, the shopper can perform tasks such as adding a comment and adding tracking information.
  • Added support for the following B2B features:

– Companies. You can add company administrators, users, roles, and teams.

– Company credit. The company query includes details about the company’s credit history. The ConfigurableOptionsSelectionMetadata and ConfigurableOptionAvailableForSelection data types have been added to the schema to provide this functionality.

– Requisition lists. You can create, delete, and update requisition lists. Support also includes the ability to add, update, delete, copy, and move items within a requisition list as well as add requisition list items into the cart.

New B2B Feature

The Magento 2.4.2 release includes support for online payments for purchase orders. Purchase orders can now be completed using online payment methods and B2B buyers are prompted to select their preferred payment method for each purchased order during the initial checkout.

After the purchase order has been approved, buyers are prompted to enter payment details to convert the purchase order to a final order.

In order to support online payments, this feature also:

  • Maintains compatibility with third-party, custom, and community-developed payment methods.
  • Overrides existing payment method templates during initial checkout to maintain PCI compliance.
  • Allows buyers to change the payment method during the final payment step to maintain flexibility and increase conversion.
  • Introduces an Approved – Pending Payment state for purchase orders to clearly show when action is required.

PWA Studio Enhancements

  • Internationalization and localization. Venia now provides support for multiple languages and currencies.
  • Initial components for My Account related features such as Wishlist, Saved Payments, Address Book, and Order History.
  • Improved extensibility framework to support code changes through extensions.

 

As you can see from our highlights above, there are many key updates and enhancements that come with Magento 2.4.2 and you can find more information regarding this release in Magento’s full release notes: 

Now is the time to upgrade your store to Magento 2.4.2 to ensure you’re getting the most out of the latest updates and remain secure. 

Get in touch with us today to discuss upgrading to Magento 2.4.2 with our certified Magento developers and start seeing the benefits from this latest release.

Get in touch with us today to discuss upgrading to Magento 2.4.2 with our certified Magento developers.

Looking after Mental Health for a Remote Workforce

Mental health struggles amongst adults have increased substantially in the UK as a result of the COVID-19 pandemic by 8.1% on average. It is, therefore, more important than ever right now for business’ to ensure that employee and owner wellbeing is a key focus. 

We have recently seen Tom Blomfield, CEO of Monzo step down due to the effect lockdown had on his mental health, which is a prime example of how vital it is to put ourselves first. 

Although remote work has some great benefits, many remote workers are facing challenges in the current climate. This could be anything from missing the office banter and feeling like there is no separation between home and work, caring for elderly relatives, home-schooling or worrying about losing jobs. 

Here at AYKO, we have taken, and continue to plan in numerous measures to ensure our entire team feels supported during these unprecedented times. I have put together this short guide with things that we are doing, to hopefully provide ideas on how to manage your teams whilst working from home, and keep everyone feeling positive and motivated. 

Keep in Touch

Daily check-ins are extremely important, not only to make sure everyone is on track work-wise but to also make sure people are coping and have someone to talk to. Many take it for granted that we have people around us to talk to, but sadly that isn’t always the case, and a lot of people don’t. Utilise Slack, or other messaging apps to create group chats where team members can communicate with each other. Create Whatsapp Groups for chats outside of work to keep the banter alive.

Socialise Virtually

Another idea that we’ve put to good use is online socials. Of course, these aren’t always everyone’s cup of tea but for many, this is the difference between spending another Friday night alone or being out for a few hours with friends. We have planned in monthly socials a mix of things like quizzes, games nights and cocktail making to try and include something for everyone.

Create Working From Home Guides

We can all Google ‘Guide to working from home’ and read the same results, but these won’t always be relevant to your workforce. Create your own internal guide that team members can access at any time to keep refreshing on. This was one of the very initial steps we employed back in March 2020, when the UK first went into lockdown, and have continued to utilise and reference ever since.

Celebrate each other

Providing incentives and celebrating employees’ achievements can go a long way in showing them that they are appreciated, boost morale and create a happy employee. Even something as small as an email or a quick text to say “good job” goes such a long way. We send out Gift Vouchers for Work Anniversaries to celebrate success and let our team know they are valued and appreciated for all of their hard work, and continue to give shoutouts on Slack for birthdays and any special occasions so that we can recognise and celebrate them together. 

At a time when employees are balancing work with children, homeschooling, or looking after an elderly relative (all whilst in the midst of a global pandemic), confidence inability to do a job well can drop, so these small things can sometimes make all the difference between a good and low day. 

Make sure any new-hires are welcomed on their first day, especially if onboarded remotely. Introduce them to the entire team, and ensure they are excited to get started and feel valued right from the beginning. 

If you can take anything away from this, it is to act now. Now is the time to take the mental health of your team seriously. Deploy some of the steps above, no matter how big or small, and they will make a huge difference in your remote workers’ lives. Create and maintain open lines of communication, trust your employees, and celebrate them at any and every opportunity because they absolutely deserve it!

Merry Christmas from AYKO

Merry Christmas from AYKO

Merry Christmas from AYKO
On what has been a very surreal year, we would like to wish all of our clients, partners and prospects a very Merry Christmas.

This year instead of giving gifts to our clients, we have decided to donate the cash to Cash for Kids on behalf of all AYKO clients. This donation will buy gifts for children who could wake up without anything under the tree, and support the charities amazing work throughout the year.

We’re thrilled to have donated £1,000 to the Cash for Kids charity with the focus on children in the Leeds area.


“I am writing to thank you for your very kind and generous donation of £1,000 to Pulse1’s Cash for Kids. We are extremely grateful to AYKO Digital for donating this cash instead of giving gifts to your clients; please pass on our thanks to them also. It is through your support that we will be able to make a difference to the lives of young people and families who are struggling through no fault of their own.  As you know we make grants to help children who are affected by poverty, illness, neglect or have additional needs all year round and particularly during the pandemic.”

We have also today sent out special Christmas Treat Boxes to our team. Just our way of saying a big thank you for working so hard during this crazy year, and wishing everyone a very Merry Christmas.


Enjoy your Christmas breaks, stay safe, and we will see you all in the New Year.

Team AYKO.

AYKO Enters Exciting New Era

We’re excited to share the news that AYKO is levelling up with a new leadership team that will enable the business to further elevate the service we deliver for our clients. 

It’s a leadership team that combines the considerable skills and experience of three of AYKO’s Founders.

James Hyett, formerly joint Chief Commercial Officer, moves into the role of CEO, while the other former joint Chief Commercial Officer, Steven Morris, steps into the position of COO. The third spot is occupied by Bruce Mead, who will continue as CTO.

James, as you will know, is passionate about problem-solving and creating pragmatic solutions that empower people and teams to succeed. With over 15 years’ experience spanning from FTSE-listed companies to start-ups, he has a wealth of knowledge across multiple verticals.

With an extensive experience of client-side and agency-side, Steven is the perfect fit as COO, blending a talent for building and maintaining great client relationships with hands-on, serious technical know-how. 

Bruce, meanwhile, is simply one of the best in the eCommerce development game, with market-leading expertise in shaping best-in-class online purchasing experiences that delight and convert our respective clients’ audiences.

Jamie Jackson is stepping down from the role of CEO to pursue other interests but will continue to add value to AYKO as a shareholder and board observer. We would of course like to thank Jamie for his contribution to the business and wish him all the best in his future endeavours. We’re very proud to say that AYKO remains independently and wholly owned by its leadership team.  

AYKO will continue to be a full-service digital agency that crafts and grows fantastic eCommerce experiences.

With a sizable team of eCommerce professionals – including developers, designers, project managers, quality analysts, UX specialists and marketers – we love to work together to drive success for our customers.

There are really exciting times ahead for AYKO and, most importantly, for you, our highly valued clients. 

The transition to the new leadership team has already been an incredibly smooth one, and we look forward to introducing improved processes that will further enhance service delivery. 

We understand that you may have questions about the change in leadership and what it may mean for you, so please don’t hesitate to get in touch [email protected] 

In the meantime, here’s to you, AYKO and an amazingly successful future together.

All the best,

Team AYKO

Our Highlights from Meet Magento UK 2020

We recently attended the virtual Meet Magento UK 2020 conference, a day packed full of great content from a range of eCommerce experts.

Meet Magento UK returned for another year, but this time with a slightly different approach to previous events. Determined to connect the Magento community and continue on with the plans for this year’s conference, Meet Magento UK was hosted virtually, making it much easier for the Magento community to get involved across the globe. With an additional 2 talk tracks, this year’s Meet Magento covered sessions for Merchant Track, Technical Track, Platform Track and Solution Track, providing a greater variety of content for attendees.

With over 900 attendees and 34 speakers, we found this year’s Meet Magento UK to be a great success, with some fantastic takeaways for us to utilise. Not to mention the incredible £82,595 raised from ticket donations for their chosen charities.

Here are a few of our highlights from the day:

Tomorrow Came Early – the new normal of the customer buying experience

Starting with Peter Sheldon, Senior Director, Commerce Strategy at Adobe, we were introduced to the new normal. With COVID-19 accelerating the eCommerce industry by 3 years, putting it in the position expected to be reached around 2024, it’s incredible to see just how much the pandemic has pushed eCommerce along. 

With eCommerce stocks rising and becoming the ‘Darlings of Wall Street’ and the US alone gaining a mindblowing $52B in additional online spend since the pandemic began, it’s clear to see that eCommerce is making waves across the globe. With so much demand and online shopping activity, it’s now even more important to focus on customer experience, sustainability and particular social aspects to ensure your brand stands out amongst the rest. 

What impact has COVID-19 had on online retail?

We then attended a session led by Andy Mulcahy, Strategy and Insight Director IMRG who talked us through the impact COVID-19 has had on online retail and the world of eCommerce. With so many brands having to adapt to the new guidelines and struggles, we saw many suspending online sales and next day delivery options, with a delay in deliveries of up to 7 days and extended returns policies being put in place as a result of this. It’s also become beneficial to include a COVID-19 message on the site, to keep customers up to date with policies and business operations, as well as help to give them peace of mind when ordering. 

Alongside this, with the Health and Beauty industry excelling throughout 2019 and the Garden industry at a low, it was interesting to see how since COVID-19, the Garden industry has seen a +138% overall increase in sales (YTD) with Health and Beauty, by contrast, seeing a +42% increase.

In light of the coronavirus pandemic, however, many companies have come together in support of our heroes on the frontline and started to offer discounts on footwear, clothing and in restaurants to thank them for their incredible efforts and dedication. 

eCommerce Marketing – what you should be focusing on now to grow your business in 2020

Chloe Thomas, Author and Podcast host at eCommerce Masterplan, explored the different key areas that are going to help grow your business throughout 2020. It’s never been more crucial to be ready to make changes within your business and adapt to things going on around you, this approach can be the difference between you capturing the right audience at the right time or missing the boat altogether. 

Making the most of key features including Google’s Data Studio can really help you with analysis and reporting, as well as making critical improvements that will help you to focus on the bigger picture and increase both customer satisfaction and your overall results. 

Keeping a close eye on geographical locations is also an essential factor to consider throughout 2020. Monitoring which of these areas have the biggest impact, resulting in different returns on ad spend and marketing spend will help you to focus on the aspects of your strategy that will help you to target the right people at the right time. 

Content-driven commerce is your future

Moving on to the content focused session, it was fascinating to listen to Vatsal Shah, Business Coach, Speaker and eCommerce Evangelist ComKeeda and Pragmatic Consultancy who walked through the different elements of a good content strategy.

Every single piece of content you create tells a story, so you want your content to embody your company persona and engage with your audience. So what key factors should you consider with your eCommerce content?

  • Create a conversation or story with your audience, rather than direct selling 
  • Base your content creation on each type of user, such as B2B or B2C
  • Provide interesting, informative content for your audience

Alongside the fantastic sessions and talks from industry experts, it was incredible to see just how much effort and time the Meet Magento sponsors and JH put into the event. With the current climate being so uncertain, it was great to interact with so many individuals within the world of eCommerce and raise money for such important causes. 

With a team of over 80 eCommerce professionals including 32 Magento 2 certified developers, we’re the largest and most experience Magento Solution Partner in the UK.
If you require assistance with a Magento project, get in touch with one of our experts today.

Buy Now, Pay Later. Everything You Need to Know.

With so many merchants now opting into the ‘Buy Now, Pay Later’ schemes, it’s almost impossible to avoid the different types of payment options that are used to make purchasing those favourite items more achievable.

A survey by comparison service, Compare the Market, found that 23pc of 18 to 24-year-olds have turned to buy now, pay later services to fund their spending since the start of lockdown.

There are often times when you may need to buy something, but you can’t quite afford the whole sum in on go, which is where these ‘Buy Now, Pay Later’ schemes come into play. But what are they? How do they work? Well, we’ve gathered some key information on these popular payment schemes to help iron out the facts and bring you up to date on the ins and outs of Buy Now, Pay Later and why they’re a great choice for your eCommerce store.

What Is Buy Now, Pay Later?

A Buy Now, Pay Later scheme is as simple as it sounds, it enables the customer to simply make a purchase and dependant on the particular agreement, pay off the total sum over a period of time rather than in one go. It’s often found that these schemes give up to 30 days to pay off the total amount, with others allowing up to 12 months before the total amount is due. This makes the buying process much more attractive to the consumer, giving them a flexible payment option on the products they want there and then.

Why Use Buy Now, Pay Later?

Introducing a Buy Now, Pay Later scheme to your eCommerce store is a great way of enhancing the customer experience, giving them a flexible way to pay for the items they want. By boosting online sales and enhancing the user experience, it’s a much more positive way to encourage customer lifetime value, which is a great long-term goal to achieve. It’s often found that with the flexible option of paying later, consumers are more likely to keep coming back for more, knowing they can manage their payment options by opting into these schemes to make shopping a better experience for themselves.

Laybuy Merchant Overview

Simple Integration

When it comes to integrating these payment options to your store, you’ll find that certain providers such as Laybuy are partnered with leading eCommerce and POS platforms. This ensures that the integration process is quick and simple, with on-going support when required for your developers and other members of your team. The process for both merchant and consumer is streamlined and efficient, making it effortless for people to make payments with a positive user journey.

Laybuy Merchant Overview

Improving Customer Experience

With ‘buy now, pay later’ schemes on the rise and no sign of this slowing down it’s important to identify just how these new payment options are improving the overall customer experience and therefore resulting in customer lifetime value. With the choice of a buy now, pay later scheme, customers are getting much more choice when it comes to purchasing things they may not have been able to afford in one transaction, resulting in customers being able to purchase the items they really want when they want too. You also find that customers much prefer to control their spending in this way, knowing exactly what goes in and out each month rather than receiving a surprise credit card bill at the end of the month. With more choice, flexibility and ease of use, its clear to see why ‘buy now, pay later’ schemes are becoming the preferred payment method for many. 

If a ‘buy now, pay later’ scheme is something you’re interested in adding to your e-Commerce store, or you simply want some more information on the options available, get in touch today! 

 

In association with Laybuy

Looking to utilise Buy Now, Pay Later payment options for your eCommerce store? Contact one of our consultants today to find out more.