Our Highlights from Meet Magento UK 2020

We recently attended the virtual Meet Magento UK 2020 conference, a day packed full of great content from a range of eCommerce experts.

Meet Magento UK returned for another year, but this time with a slightly different approach to previous events. Determined to connect the Magento community and continue on with the plans for this year’s conference, Meet Magento UK was hosted virtually, making it much easier for the Magento community to get involved across the globe. With an additional 2 talk tracks, this year’s Meet Magento covered sessions for Merchant Track, Technical Track, Platform Track and Solution Track, providing a greater variety of content for attendees.

With over 900 attendees and 34 speakers, we found this year’s Meet Magento UK to be a great success, with some fantastic takeaways for us to utilise. Not to mention the incredible £82,595 raised from ticket donations for their chosen charities.

Here are a few of our highlights from the day:

Tomorrow Came Early – the new normal of the customer buying experience

Starting with Peter Sheldon, Senior Director, Commerce Strategy at Adobe, we were introduced to the new normal. With COVID-19 accelerating the eCommerce industry by 3 years, putting it in the position expected to be reached around 2024, it’s incredible to see just how much the pandemic has pushed eCommerce along. 

With eCommerce stocks rising and becoming the ‘Darlings of Wall Street’ and the US alone gaining a mindblowing $52B in additional online spend since the pandemic began, it’s clear to see that eCommerce is making waves across the globe. With so much demand and online shopping activity, it’s now even more important to focus on customer experience, sustainability and particular social aspects to ensure your brand stands out amongst the rest. 

What impact has COVID-19 had on online retail?

We then attended a session led by Andy Mulcahy, Strategy and Insight Director IMRG who talked us through the impact COVID-19 has had on online retail and the world of eCommerce. With so many brands having to adapt to the new guidelines and struggles, we saw many suspending online sales and next day delivery options, with a delay in deliveries of up to 7 days and extended returns policies being put in place as a result of this. It’s also become beneficial to include a COVID-19 message on the site, to keep customers up to date with policies and business operations, as well as help to give them peace of mind when ordering. 

Alongside this, with the Health and Beauty industry excelling throughout 2019 and the Garden industry at a low, it was interesting to see how since COVID-19, the Garden industry has seen a +138% overall increase in sales (YTD) with Health and Beauty, by contrast, seeing a +42% increase.

In light of the coronavirus pandemic, however, many companies have come together in support of our heroes on the frontline and started to offer discounts on footwear, clothing and in restaurants to thank them for their incredible efforts and dedication. 

eCommerce Marketing – what you should be focusing on now to grow your business in 2020

Chloe Thomas, Author and Podcast host at eCommerce Masterplan, explored the different key areas that are going to help grow your business throughout 2020. It’s never been more crucial to be ready to make changes within your business and adapt to things going on around you, this approach can be the difference between you capturing the right audience at the right time or missing the boat altogether. 

Making the most of key features including Google’s Data Studio can really help you with analysis and reporting, as well as making critical improvements that will help you to focus on the bigger picture and increase both customer satisfaction and your overall results. 

Keeping a close eye on geographical locations is also an essential factor to consider throughout 2020. Monitoring which of these areas have the biggest impact, resulting in different returns on ad spend and marketing spend will help you to focus on the aspects of your strategy that will help you to target the right people at the right time. 

Content-driven commerce is your future

Moving on to the content focused session, it was fascinating to listen to Vatsal Shah, Business Coach, Speaker and eCommerce Evangelist ComKeeda and Pragmatic Consultancy who walked through the different elements of a good content strategy.

Every single piece of content you create tells a story, so you want your content to embody your company persona and engage with your audience. So what key factors should you consider with your eCommerce content?

  • Create a conversation or story with your audience, rather than direct selling 
  • Base your content creation on each type of user, such as B2B or B2C
  • Provide interesting, informative content for your audience

Alongside the fantastic sessions and talks from industry experts, it was incredible to see just how much effort and time the Meet Magento sponsors and JH put into the event. With the current climate being so uncertain, it was great to interact with so many individuals within the world of eCommerce and raise money for such important causes. 

With a team of over 80 eCommerce professionals including 32 Magento 2 certified developers, we’re the largest and most experience Magento Solution Partner in the UK.
If you require assistance with a Magento project, get in touch with one of our experts today.

Buy Now, Pay Later. Everything You Need to Know.

With so many merchants now opting into the ‘Buy Now, Pay Later’ schemes, it’s almost impossible to avoid the different types of payment options that are used to make purchasing those favourite items more achievable.

A survey by comparison service, Compare the Market, found that 23pc of 18 to 24-year-olds have turned to buy now, pay later services to fund their spending since the start of lockdown.

There are often times when you may need to buy something, but you can’t quite afford the whole sum in on go, which is where these ‘Buy Now, Pay Later’ schemes come into play. But what are they? How do they work? Well, we’ve gathered some key information on these popular payment schemes to help iron out the facts and bring you up to date on the ins and outs of Buy Now, Pay Later and why they’re a great choice for your eCommerce store.

What Is Buy Now, Pay Later?

A Buy Now, Pay Later scheme is as simple as it sounds, it enables the customer to simply make a purchase and dependant on the particular agreement, pay off the total sum over a period of time rather than in one go. It’s often found that these schemes give up to 30 days to pay off the total amount, with others allowing up to 12 months before the total amount is due. This makes the buying process much more attractive to the consumer, giving them a flexible payment option on the products they want there and then.

Why Use Buy Now, Pay Later?

Introducing a Buy Now, Pay Later scheme to your eCommerce store is a great way of enhancing the customer experience, giving them a flexible way to pay for the items they want. By boosting online sales and enhancing the user experience, it’s a much more positive way to encourage customer lifetime value, which is a great long-term goal to achieve. It’s often found that with the flexible option of paying later, consumers are more likely to keep coming back for more, knowing they can manage their payment options by opting into these schemes to make shopping a better experience for themselves.

Laybuy Merchant Overview

Simple Integration

When it comes to integrating these payment options to your store, you’ll find that certain providers such as Laybuy are partnered with leading eCommerce and POS platforms. This ensures that the integration process is quick and simple, with on-going support when required for your developers and other members of your team. The process for both merchant and consumer is streamlined and efficient, making it effortless for people to make payments with a positive user journey.

Laybuy Merchant Overview

Improving Customer Experience

With ‘buy now, pay later’ schemes on the rise and no sign of this slowing down it’s important to identify just how these new payment options are improving the overall customer experience and therefore resulting in customer lifetime value. With the choice of a buy now, pay later scheme, customers are getting much more choice when it comes to purchasing things they may not have been able to afford in one transaction, resulting in customers being able to purchase the items they really want when they want too. You also find that customers much prefer to control their spending in this way, knowing exactly what goes in and out each month rather than receiving a surprise credit card bill at the end of the month. With more choice, flexibility and ease of use, its clear to see why ‘buy now, pay later’ schemes are becoming the preferred payment method for many. 

If a ‘buy now, pay later’ scheme is something you’re interested in adding to your e-Commerce store, or you simply want some more information on the options available, get in touch today! 

 

In association with Laybuy

Looking to utilise Buy Now, Pay Later payment options for your eCommerce store? Contact one of our consultants today to find out more.

What Are Core Web Vitals? Analysing Google’s Page Experience Update

In this piece we’ll be talking about Google’s latest announcement that page experience will become part of its ranking algorithm next year, further blurring the line of separation between SEO and UX.

It has identified several key webpage elements that affect users and impact their experience on a website – grouping them under the term ‘core web vitals’.

So what are Core Web Vitals?

Core web vitals are metrics that identify whether a webpage delivers a good overall experience for users. The main indicators are:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

What is Largest Contentful Paint?

Largest Contentful Paint refers to loading times of a webpage through the user’s interface. In order to provide a good experience, websites should load the main content of the webpage within 2.5 seconds. If it takes longer than this to render, Google considers this a poor user experience.

What is First Input Delay?

FID relates to the lag between a user’s request i.e. opening a page, and the website’s response. This should be less than 100 milliseconds in order to provide a good experience.

What is Cumulative Layout Shift?

CLS measures the movement of elements on the page when the page is loading and aims to combat content jumping as a page renders in the browser. A good score is below 0.1 – which is generated from a number of calculations.

The following graphic highlights how your score will compare with Google’s benchmarks for Core Web Vitals:

How can I measure Core Web Vitals?

You can measure the Core Web Vitals of your own webpages using the following tools:

  • Search Console
  • PageSpeed Insights
  • Lighthouse
  • Chrome DevTools
  • Chrome UX Report
  • Web Vitals Extension

See the image below to find out which tool measures each metric:

How can I improve Core Web Vitals?

With the help of a developer, there are a number of changes that you can make to improve these scores and thus, improve the experience for users.

Core Web Vitals are often influenced by some of the following factors:

  • Size of assets needed to render
  • Number of requests a page needs to load
  • Server speed
  • Type of resources being loaded
  • Your web platform

But before deciding you’re going to need a brand new website, maybe look at the following fixes:

  • Optimise critical rendering: Reduce the number of critical resources needed to render the page. If they can’t be removed, try running them asynchronously.
  • Lazy Loading: Load visible, above the fold images first, then load others when needed. There are extensions available to help with this.
  • Enable browser caching: Cached resources mean that once a resource has been downloaded, the browser doesn’t need to make additional requests to the server to get it again.
  • Use a CDN: Short for content delivery network, a CDN caches your website data in numerous data centres, so that it can be delivered from somewhere closer to where the user is accessing it from.

 

Improving core web vitals won’t be a quick fix – which is part of the reason Google has given website owners at least 6 months before they start rolling it out as a ranking factor in their core algorithm. 

But by starting to make changes now, your website will not only benefit from the long term search engine changes, but it will be more user friendly for customers on your website. Having a modern (often mobile) experience will help show new visitors that your site can be trusted and is easy to use.

For help improving your website’s core web vitals, or any other eCommerce project you have, feel free to contact one of our consultants to find out more at [email protected].

For help improving your website’s core web vitals, or any other eCommerce project you have, feel free to contact one of our consultants to find out more.

How to Stay Socially Connected During Lockdown

Over the past few months, we’ve seen a huge shift in how we socialise and communicate, with lockdown restrictions meaning we can’t see people as frequently as we normally would do. Office life has transitioned to working from home and we’re all making the most of video calls and technology to keep us connected. For many people, getting used to new technology has been a challenge, but with so many great options out there, we can still feel close and connected no matter how far apart.

Zoom

Here at AYKO, we’ve been using Zoom for a long time and it’s something we’ve continued to make the most of throughout lockdown. Zoom is ideal for hosting meetings; department catch-ups and even the AYKO pub quiz. With such a large team, it’s important for us to be able to have everyone in one place and Zoom is perfect for that, not only can we speak to each other but we can video chat too, which makes it much easier to feel connected and keep the team spirit high. You can access Zoom on iOS, Android, Mac and Windows.

 

You can also customise your Zoom background to make things a little more fun with some of the great templates available on Canva!

 

Google Hangouts

For those looking to partake in smaller video calls, Google Hangouts is a great option. Whilst Hangouts allows up to 150 people in a chat, you can only have 25 people in one call, making it ideal for those wanting to host smaller meetings or simply catch up with friends and family. If you simply want to make calls and have video chats, Google Hangouts is completely free, which is a bonus for many. Google has recently added its Hangouts tab to Gmail too, making it much easier to click through and chat straight from your inbox.

 

 

Slack

Another great way to stay connected within your team is through Slack. Not only does Slack provide you with a great place to have internal conversations but you can also make the most of their video conferencing tool. Slack enables you to share information quickly and easily, catch up with the rest of your team and collaborate from anywhere. You also have a screen share option, to help you work closely with other members of your team.

 

 

Microsoft Teams

Encouraging people to work together no matter where you are, Microsoft Teams is another great tool for keeping people connected and productive. With Microsoft Teams, you can ‘call from anywhere, chat from anywhere, collaborate from anywhere and meet from anywhere’ which is extremely beneficial when working from home. Not only does Microsoft Teams give you the ability to video call, but like the others mentioned above, you can have your own chats and message running to keep you in the loop with the rest of your team.

 

 

Facebook Messenger Rooms

Recently launched, Facebook Messenger Rooms is a new part to Facebook that allows you to video call up to 50 people at one time. You don’t have a time limit when using this tool and more importantly, you don’t even need a Facebook account in order to join a particular room. When using Facebook Messenger Rooms, you’ll have the option to share your screen and see how many people are included in the call. One thing to note is that this tool doesn’t come with a chat feature, as you have Facebook Messenger for that. This new tool from Facebook is perfect for those wanting to keep in touch and connected with friends and family, which we’re extremely grateful for during these difficult times.

 

 

AYKO at Home

How AYKO is Working From Home during the COVID-19 Pandemic

Over the last few weeks there has been a lot of change for everybody across the globe due to the Coronavirus pandemic, and it’s incredible to see how businesses and communities have come together to keep things running as smoothly and efficiently as possible. Here at AYKO the health and safety of our employees is a huge priority, and inline with the government’s guidelines to work from home where possible, the entire AYKO team have taken to their living rooms, dining rooms and bedrooms to create suitable working setups to continue their hard work from the safety of their homes. 

With our team now fully remote across the globe, we’ve found that the key amongst everything is communication. Keeping in touch with each other, even those you may not interact with on a daily basis is essential to keeping the morale and motivation of the agency alive. Here are a few of the things AYKO have been doing in order to maintain that strong team spirit: 

  • Daily team stand-ups via Zoom
  • A virtual version of the office breakout area on Slack
  • Introduction of the AYKO Arms; a virtual pub where employees can meet after work on a Friday for drinks via Zoom
  • Monthly agency huddle to update everyone on the goings on within AYKO

In addition, we’ve tried to keep all of our regular team meetings going, even if it means using Zoom.

AYKO Monthly Huddle

For many people, including the majority of the AYKO team, working from home is completely new and can sometimes be a challenge. It’s important to try and maintain a good routine in order to stay focused, motivated and positive and we’ve gathered some of our key tips on how you can win at working from home. 

  • Stick to a routine – wake up early as you would if you were travelling to the office. Give yourself plenty of time to get ready and make sure you get dressed. Make yourself some breakfast, grab a coffee and prepare for  your working day to begin
  • Turn on the video during calls. Even if it’s with a fellow colleague on your lunch hour, having that facetime can really help to keep you feeling positive and social
  • Listen to some relaxing music to help you focus and to drain out any distracting sounds from in and around the house 
  • Stay healthy! Try to maintain your healthy lifestyle by drinking plenty of water and eating food that makes you feel good inside and out
  • Take regular breaks to stand up, take your eyes off your screen and stretch out. We’ve found that Perkbox’s partnership with BOXX has been extremely useful during this time!
A few AYKO home setups!

We understand that this is a difficult time for everyone, but together we can keep ourselves and everyone around us safe by staying home and doing our bit. 

If you’d like a copy of our internal AYKO employees guide to help make working from home as productive, effective, innovative and collaborative as possible, get in touch with us at [email protected] today!

Friday night  fun at the AYKO Arms!

We hope you and your families are all safe and well, 

Team AYKO 

ayko will be at ecommerce show north 2020

AYKO Exhibits at eCommerce Show North 2020

With the largest eCommerce show in the North back for its 4th year in a row, we’re excited to announce that we’ll be returning to the eCommerce Show North 2020 as exhibitors with our partners, Magento

Aimed at bringing together the UK’s eCommerce community, the eCommerce Show North covers a busy two day schedule with a wide range of talks from industry leaders, as well as top-level keynotes and masterclasses. Made up of four key events, eCommerce Show North is part of the Digital City Festival along with Marketing Show North, Tech Show North and the newest addition to the lineup, the Media Zone.

To book some time with a member of our team, please send an email to [email protected] with a brief description of your website project.

If you’re an eCommerce Manager, Marketing Manager or Company Director, the eCommerce Show North poses a fantastic opportunity for you to network with a range of exhibitors, as well as arrange non-committal meetings in a friendly, relaxed environment and gain access to a huge selection of relevant content to help your eCommerce business grow.

Let’s Connect

If you’re thinking of attending this year’s eCommerce Show North, we’ll be exhibiting throughout both days and you can find us at stand 186.

The AYKO team will be on hand to provide essential information as a full service eCommerce agency, covering each of our key services including Design, Development, Performance Marketing and CROative. Looking to revamp your eCommerce strategy, build your business online and grow your eCommerce business to its full potential? Come and have a chat with the team who’ll be available on the stand. 

  • James Hyett – Co-founder
  • Steven Morris – Co-founder
  • Jamie Jackson – CEO 
  • Alex Gregory – Organic Search Specialist
  • Rhys Jones – Paid Account Manager

eCommerce Show North

Date: 11-12th March, 2020

Time: 9am-5pm

Where: Manchester, UK

Stand: 186

For more information or to book a meeting, please email [email protected] and one of our team will happily help.

Want help with your SEO strategy? We’re offering free SEO audit to help retailers identify opportunities to drive organic traffic to their website. Apply for your free SEO audit today.

How to Effectively Use Emojis in Your Marketing

Face with tears of joy, see no evil monkey, pulling tongue face… how did we ever convey our emotions before the use of emojis? Emojis can translate our emotions effortlessly when we’re texting or DM’ing our friends, but does this mean we should incorporate them into our brand’s marketing efforts?

Before incorporating emojis into your marketing strategy, first, identify whether they’re appropriate for your brand and audiences. For instance, a fast-fashion brand may use emojis to be conversational and relatable with a young audience. In contrast, a luxury homeware brand may limit the use of emojis in order to be perceived as premium or aspirational. Emojis can add a visual element and a splash of personality to your content and social posts, and when used correctly, can encourage user engagement. According to Econsultancy, including an emoji in a tweet can increase engagement by 25%, while using them in a Facebook post can increase likes by 57% and comments and shares by 33%.

The Emoji Rule Book:

  • Always pair emojis with related text to support the message. 
  • The best placement for emojis is at the start or/and end of a sentence.
  • Don’t overuse emojis and spam content with them for the sake of it. 
  • Make sure the emojis have relevant meanings (visit Emojipedia to double-check each definition). 
  • Utilise social intelligence tools to choose emojis that are popular amongst your target audience
  • Encourage interactions with emojis, i.e. ‘Like this post if you agree! 👍’
  • Only use emojis when appropriate. If you’re talking about a serious topic, you may want to avoid going down the emoji route. 
  • Add impact to sales or announcements with attention-grabbing emojis, i.e. ‘📣🚨 Flash sale live tonight. 🔥’

So, we’ve established that emojis can be a valuable marketing tool if used in the right context to the right audience. Emojis are a simple way to add personality, colour and a visual element to your communications. While they can’t necessarily replace words, they can enforce the meaning of your message and give it the extra oomph needed to excite, persuade, or intrigue your audiences. 

Want to know whether you should include emojis in your marketing campaigns? It’s a thumbs up from AYKO. 👍

Want to increase engagement via email and social? Our Performance Marketing team can assist with all aspects of your outbound marketing strategy.

Overarching Website Design Trends for 2020

If you’re wondering how your website design stacks up, start by asking yourself the following questions: 

  • Is information across your site clear and easily consumable?
  • Is the design universal, so that it does not exclude any users?

Just because a website is usable, does not mean customers will use it. Web design in 2020 is much more than usability, from accessibility to user engagement, our Creative team explore the web design trends to focus on when it comes to your eCommerce website.

Design to Promote Trust

In recent years, consumers have become more in tune with identifying false information and brands have at last realised the importance of customer trust as a purchasing decision. As a result, companies are making changes to their policies and in some instances, the design of their website. 

Major social media platforms have introduced policies and new designs to help users better identify and judge false information and sponsored content, but how does this translate in website design?

AYKO Creative Team Suggest:

  • Clearly label your types of content, i.e. organic and paid-for content so readers can make a better judgement.
  • Make content sources and authors (including their credentials) more obvious so readers can evaluate its credibility.
  • Use related content to add context to content, especially for opinion pieces.

Consider Accessibility for All Users

We’ve touched on this topic before in our recent post ‘Colour Compliance and Accessibility on the Web’, but considering accessibility for all users, regardless of their abilities, is crucial. 

Ensuring the design of your site is as inclusive as possible will prevent valued customers from encountering difficulties which might otherwise stop them from achieving their goals. You’ll need to consider many factors which affect accessibility, including colour compliance, font size, alt text and HTML elements. 

AYKO Creative Team Suggest:

  • Weave accessibility checks into every step of the project, not just at the end of the process to ensure all designers own their responsibility and time is not wasted amending signed off designs.
  • Finally, check your design project against Vox’s Accessibility Guidelines checklist to see what you score.

Design Without Bias

As designers, we relentlessly aim to consider other views through user research, A/B testing, heat mapping, and so on. Still, as humans, we’re subject to our unconscious assumption that what works for us will work for everyone else.

Inclusivity is more than accounting for disabilities; it’s also about accounting for the difference in people’s interests, upbringings, viewpoints, and so on. To design without bias, designers must study intended audiences in-depth and bear their audience in mind throughout the design process.

AYKO Creative Team Suggest:

  • Always work with the constraints of a framework or design system to avoid going off track and our biases leading the way.
  • Complete in-depth user research considering cognitive habits, viewpoints and identities, and lean on this to consciously limit biases. 

While there are many new web design trends, techniques, tools that are improving UX in 2020, we have chosen not to focus on those in this article, but to instead focus on the overarching trends we believe matter most. Fundamentally, we find a web design which is committed to helping users better understand the content, regardless of their ability and identity, will pave the way in 2020.

Want a website design that reflects your brand and speaks your customer’s language? Our designers can offer guidance and talk you through our Creative Services.

Search Alternatives: Is There Anything Better than Google?

In 2019, it was reported that Google has 92% of the search engine market share worldwide. Processing approximately 70,000 search queries every second, 5.8 billion searches per day and 2 trillion searches per year globally!

While Google undeniably remains the most popular search engine, is it possible that merchants are overlooking other potential lucrative search avenues in the bid to come out top on Google? In this blog, we’ll take a deeper dive into some other search engines, considering several perspectives, including usability, privacy, popularity and advertising. 

Other Search Engines

 

DuckDuckGo

DuckDuckGo has a growing following of users who have a shared interest in protecting their privacy. Processing around 1.5 billion searches every month, DuckDuckGo works in broadly the same way as any other search engine. It combines data from hundreds of sources (including Wolfram Alpha, Wikipedia and Bing) with its own web crawler, to surface the most relevant results. The key differences are that DuckDuckGo does not store IP addresses or user information, they do not share searches with advertisers, and Google products and services do not accompany results.

DuckDuckGo is transparent on why they include some ads alongside searches, and this is to make enough money for the search engine to operate. Ads presented are more generic, so users do not feel like the invasion of personal space often prompted by personalisation technology, that many other search engines use.

 

Bing

Bing may be more significant than you think. It’s the second-largest search engine by market share in the US, and one of the 50 most visited sites on the internet according to Alexa rankings. From a user perspective, the Bing homepage replicates Google’s and the act of searching is almost identical. 

Searches on Xbox, Alexa, Siri, Kindle and Cortana are all powered by Bing, so the impact of how people search on different devices has played into Bing’s favour, increasing its popularity.

There’s still a long way to go before it catches up with the popularity of Google, but by capturing the opportunity in device-led search, Microsoft are future proofing for life after desktop.

 

Baidu

Chinese authorities blocked websites and search engines such as Google and introduced Baidu to control content nationwide. As a result, Baidu is now the chosen search engine for many Chinese people, ranking 5th most popular website worldwide according to Alexa results. Baidu even allowed companies to bid on space for ads long before Google introduced their ads feature, and traditionally its demographic of users believe that if a company can pay for the ads, it is a reliable company. 

With over 700 million active users in China alone, Baidu has a massive network of users which continues to grow. If you’re considering targeting Chinese markets, it is crucial to bear in mind that Baidu is mainly used to raise brand awareness (when a search is driven by purchase intent, typically users will turn to the relevant eCommerce website). To ensure your ads are a success, we recommend using local experts to localise your ad copy rather than simply translating your UK ads. 

 

Yandex

Yandex is Russia’s leading search engine and is also popular in Ukraine, Kazakhstan, Turkey, and Belarus. Unlike Google, it offers a cloud storage service so that users can search for their files from Yandex’s search bar. However, the advertising model for Yandex.Direct is very similar to Google AdWords in that ads are displayed according to your bidding strategy, and merchants are charged every time someone clicks on their ad. 

 

Want to grow your online presence in the increasingly lucrative Eastern European internet market? The fastest and most cost-effective way of getting your brand in front of this audience is to run PPC campaigns via Yandex while taking inspiration from its Negative Suggestion feature.

Of course, we have only covered a small fragment of the search engines that are out there, and alongside this, there’s also the prevalence of Amazon’s A9 search division and YouTube to consider. Ultimately, Google should remain at the forefront of your SEO strategy, but it’s essential to consider alternative traffic opportunities and search engines which are right for your service or products. By diversifying your channels, you may be more likely to capture first-page on search results and be in a better position to connect with your ideal target audience.

Want help with your SEO strategy? We’re offering free SEO audit to help retailers identify opportunities to drive organic traffic to their website. Apply for your free SEO audit today.

Chat for Magento by Dotdigital

The Magento 2.3.4 release welcomed a Live Chat module powered by our partners Dotdigital among other new technologies and enhancements. The feature is exclusive for Magento 2 merchants who will have access to a free live chat agent, even if they’re not a Dotdigital Engagement Cloud customer.

As a marketing automation partner, Dotdigital is renowned for enabling brands to create real-time interactions and engaging experiences with their consumers. Their email automation platform was one of the first integrations to be bundled directly into Magento’s core codebase. To help further encourage purchasing decisions and solve challenges in real-time, Dotdigital’s Live Chat now enables B2C and B2C merchants to connect with their consumers through an interactive chat.

The Benefits of Live Chat for eCommerce

  • It’s convenient and quick for customers who are already in the buying journey as there is no need to dial a number or move away from a web page.
  • It saves merchants money as fewer Customer Services resource is needed.
  • It provides a competitive advantage if consumers are looking for an answer to a query before making a purchase. 
  • It increases sales, especially if support is provided at the checkout stage.
  • It increases customer loyalty as consumers feel you are there to listen and help.

While the free version within the release includes access to one agent, merchants may want to upgrade to have multiple agents and further technical support. For those that want to be able to use this conversational data to drive other experiences such as email marketing, we recommend upgrading for full access to Dotdigital Engagement Cloud.

Want to utilise Live Chat on your Magento store? As a Magento Solutions Partner, we can manage your Magento patches and upgrades and help you stay ahead of the curve.