Our Highlights from Meet Magento UK 2020

We recently attended the virtual Meet Magento UK 2020 conference, a day packed full of great content from a range of eCommerce experts.

Meet Magento UK returned for another year, but this time with a slightly different approach to previous events. Determined to connect the Magento community and continue on with the plans for this year’s conference, Meet Magento UK was hosted virtually, making it much easier for the Magento community to get involved across the globe. With an additional 2 talk tracks, this year’s Meet Magento covered sessions for Merchant Track, Technical Track, Platform Track and Solution Track, providing a greater variety of content for attendees.

With over 900 attendees and 34 speakers, we found this year’s Meet Magento UK to be a great success, with some fantastic takeaways for us to utilise. Not to mention the incredible £82,595 raised from ticket donations for their chosen charities.

Here are a few of our highlights from the day:

Tomorrow Came Early – the new normal of the customer buying experience

Starting with Peter Sheldon, Senior Director, Commerce Strategy at Adobe, we were introduced to the new normal. With COVID-19 accelerating the eCommerce industry by 3 years, putting it in the position expected to be reached around 2024, it’s incredible to see just how much the pandemic has pushed eCommerce along. 

With eCommerce stocks rising and becoming the ‘Darlings of Wall Street’ and the US alone gaining a mindblowing $52B in additional online spend since the pandemic began, it’s clear to see that eCommerce is making waves across the globe. With so much demand and online shopping activity, it’s now even more important to focus on customer experience, sustainability and particular social aspects to ensure your brand stands out amongst the rest. 

What impact has COVID-19 had on online retail?

We then attended a session led by Andy Mulcahy, Strategy and Insight Director IMRG who talked us through the impact COVID-19 has had on online retail and the world of eCommerce. With so many brands having to adapt to the new guidelines and struggles, we saw many suspending online sales and next day delivery options, with a delay in deliveries of up to 7 days and extended returns policies being put in place as a result of this. It’s also become beneficial to include a COVID-19 message on the site, to keep customers up to date with policies and business operations, as well as help to give them peace of mind when ordering. 

Alongside this, with the Health and Beauty industry excelling throughout 2019 and the Garden industry at a low, it was interesting to see how since COVID-19, the Garden industry has seen a +138% overall increase in sales (YTD) with Health and Beauty, by contrast, seeing a +42% increase.

In light of the coronavirus pandemic, however, many companies have come together in support of our heroes on the frontline and started to offer discounts on footwear, clothing and in restaurants to thank them for their incredible efforts and dedication. 

eCommerce Marketing – what you should be focusing on now to grow your business in 2020

Chloe Thomas, Author and Podcast host at eCommerce Masterplan, explored the different key areas that are going to help grow your business throughout 2020. It’s never been more crucial to be ready to make changes within your business and adapt to things going on around you, this approach can be the difference between you capturing the right audience at the right time or missing the boat altogether. 

Making the most of key features including Google’s Data Studio can really help you with analysis and reporting, as well as making critical improvements that will help you to focus on the bigger picture and increase both customer satisfaction and your overall results. 

Keeping a close eye on geographical locations is also an essential factor to consider throughout 2020. Monitoring which of these areas have the biggest impact, resulting in different returns on ad spend and marketing spend will help you to focus on the aspects of your strategy that will help you to target the right people at the right time. 

Content-driven commerce is your future

Moving on to the content focused session, it was fascinating to listen to Vatsal Shah, Business Coach, Speaker and eCommerce Evangelist ComKeeda and Pragmatic Consultancy who walked through the different elements of a good content strategy.

Every single piece of content you create tells a story, so you want your content to embody your company persona and engage with your audience. So what key factors should you consider with your eCommerce content?

  • Create a conversation or story with your audience, rather than direct selling 
  • Base your content creation on each type of user, such as B2B or B2C
  • Provide interesting, informative content for your audience

Alongside the fantastic sessions and talks from industry experts, it was incredible to see just how much effort and time the Meet Magento sponsors and JH put into the event. With the current climate being so uncertain, it was great to interact with so many individuals within the world of eCommerce and raise money for such important causes. 

With a team of over 80 eCommerce professionals including 32 Magento 2 certified developers, we’re the largest and most experience Magento Solution Partner in the UK.
If you require assistance with a Magento project, get in touch with one of our experts today.

Buy Now, Pay Later. Everything You Need to Know.

With so many merchants now opting into the ‘Buy Now, Pay Later’ schemes, it’s almost impossible to avoid the different types of payment options that are used to make purchasing those favourite items more achievable.

A survey by comparison service, Compare the Market, found that 23pc of 18 to 24-year-olds have turned to buy now, pay later services to fund their spending since the start of lockdown.

There are often times when you may need to buy something, but you can’t quite afford the whole sum in on go, which is where these ‘Buy Now, Pay Later’ schemes come into play. But what are they? How do they work? Well, we’ve gathered some key information on these popular payment schemes to help iron out the facts and bring you up to date on the ins and outs of Buy Now, Pay Later and why they’re a great choice for your eCommerce store.

What Is Buy Now, Pay Later?

A Buy Now, Pay Later scheme is as simple as it sounds, it enables the customer to simply make a purchase and dependant on the particular agreement, pay off the total sum over a period of time rather than in one go. It’s often found that these schemes give up to 30 days to pay off the total amount, with others allowing up to 12 months before the total amount is due. This makes the buying process much more attractive to the consumer, giving them a flexible payment option on the products they want there and then.

Why Use Buy Now, Pay Later?

Introducing a Buy Now, Pay Later scheme to your eCommerce store is a great way of enhancing the customer experience, giving them a flexible way to pay for the items they want. By boosting online sales and enhancing the user experience, it’s a much more positive way to encourage customer lifetime value, which is a great long-term goal to achieve. It’s often found that with the flexible option of paying later, consumers are more likely to keep coming back for more, knowing they can manage their payment options by opting into these schemes to make shopping a better experience for themselves.

Laybuy Merchant Overview

Simple Integration

When it comes to integrating these payment options to your store, you’ll find that certain providers such as Laybuy are partnered with leading eCommerce and POS platforms. This ensures that the integration process is quick and simple, with on-going support when required for your developers and other members of your team. The process for both merchant and consumer is streamlined and efficient, making it effortless for people to make payments with a positive user journey.

Laybuy Merchant Overview

Improving Customer Experience

With ‘buy now, pay later’ schemes on the rise and no sign of this slowing down it’s important to identify just how these new payment options are improving the overall customer experience and therefore resulting in customer lifetime value. With the choice of a buy now, pay later scheme, customers are getting much more choice when it comes to purchasing things they may not have been able to afford in one transaction, resulting in customers being able to purchase the items they really want when they want too. You also find that customers much prefer to control their spending in this way, knowing exactly what goes in and out each month rather than receiving a surprise credit card bill at the end of the month. With more choice, flexibility and ease of use, its clear to see why ‘buy now, pay later’ schemes are becoming the preferred payment method for many. 

If a ‘buy now, pay later’ scheme is something you’re interested in adding to your e-Commerce store, or you simply want some more information on the options available, get in touch today! 

 

In association with Laybuy

Looking to utilise Buy Now, Pay Later payment options for your eCommerce store? Contact one of our consultants today to find out more.