AYKO Nagpur Move to New Improved Premises

At AYKO, we are open and honest about the way we work. We have offices in five locations (Leeds, Manchester, Sheffield, London and Nagpur), with teams working together and collaborating, often remotely. Having fine-tuned our processes and streamlined ways of communication between teams, alongside ensuring regular face-to-face time is possible, we have been able to ensure remote working works for us and more importantly, our customers.

Having become one of the UK’s leading Magento Solutions Partners and one of only five Magento Cloud integrators in Europe, we support customers not just in the UK, but across the globe. Having a presence in multiple locations allows us also to be closer to these customers and prospects.

Our development team is split between Leeds, Manchester and Nagpur, India and are made up of our certified Frontend Developers, Backend Developers, ISTQB certified Quality Analysts and Project Managers.

Our Nagpur Team

Having opened the office in Nagpur over nine years ago, our team in India have been at the core of our business from the beginning. Our UK teams work closely with our Nagpur team to deliver the best possible projects for our customers. While our management team have made strides to ensure our objectives and team culture align across all offices. 

In 2018, our then Technical Director, Colin decided to relocate with his family to Nagpur to be closer to his team and use his extensive experience with Magento and enterprise development to offer support and refine core development processes. Since joining the team in Nagpur, Colin has been able to achieve his objectives at a faster rate. The team have significantly increased the number of Magento 2 certified developers across the board. Proving our value within the Magento community, we are also now recognised as one of Magento’s Top Contributors; this is as a result of the development team’s dedication to improving Magento’s Open Source Platform through core code contributions.

As we expand and grow our team in Nagpur, we wanted the working environment to reflect this growth and are excited to announce that we have recently moved to brand new office premises. Over the last couple of months, Bruce, our UK CTO and Colin have worked with Jamie, Pallavi, Praveen and Ravi, all of which have been instrumental in ensuring that the right premises were selected and the move happened as smoothly as possible.

The team opening the new Nagpur office, November 2019

We didn’t just stop at state of the art decor, we focused on everything from air quality to security, as well as upgrading the hardware and improving the internet speed and teleconferencing links. Another requirement was to ensure the office had additional space for AYKO Nagpur to host workshops, training sessions and meetups. We’re excited to announce that this is now possible and we will be hosting Magento Meetup Nagpur as our first event in the new space. 

AYKO Nagpur receptionAYKO Nagpur office

Since moving in, the team have settled into their new space well and are proud and motivated by their new working environment. We’re looking forward to seeing what 2020 will bring for AYKO with improvements this promising.

Want to join our team? We have several new roles available, including frontend and backend developers. If you have experience with Magento, Shopify or BigCommerce and want to work in one of the best eCommerce environments Nagpur has to offer, get in touch with our Head of Talent, Charlotte for more information.

Why You Should Be Utilising Facebook Ads

It’s no secret that social media has become a giant in the world of marketing. People no longer rely on newspaper ads or billboards to find out about the latest products or services, this information is now readily available across a variety of social media platforms, and easily accessible from your mobile or tablet. From remarketing to traditionally sharing content to driving engagement and building links, it’s never been easier to push your brand to a vast audience at a low cost. If you’re not currently advertising on Facebook, here’s why you should be.

Everybody’s using Facebook

Whether it’s for personal use or from a business perspective, there are currently around 2.41 billion Facebook users that you could be targeting with your brand. With 80% of these users being active monthly users, Facebook offers the largest social network worldwide. With access to such a vast audience to target, now is the perfect time to get stuck into the world of Facebook and reach out to the billions of users that are already the focus of your competitors’ campaigns. 

Targeting specific users

The targeting options on Facebook are outstanding. With the ability to target behaviours, interests, demographics, connections, age, location and language, you can tailor your ads to reach the right person, down to the very last detail. Getting deep into your ads targeting can really help to ensure your money is spent pushing relevant ads to people who have an actual interest in your brand. You then have the option to create specific audiences to target with your ads, such as website visitors and lookalike audiences, which is ideal for reaching out to users who have similar interests and likes to your existing customers.

Creating affordable ads

From the moment you set up your ads on Facebook, you have the choice of how much you wish to spend from campaign to campaign. Ads can cost however much you want, with the ability to set a budget during the first step of ad creation and an estimated audience reach highlighted for you to see from the amount set. Once your ad is live and you hit budget, Facebook will stop running the ad. With so many users, you can reach thousands of people from as little as £10, giving you a considerable advantage versus traditional radio and television ads. 

Increasing website traffic

By running paid ads on Facebook, you can instantly boost your website traffic and encourage new users to visit your site. Facebook ads give you the option to run a website click campaign, encouraging users that interact with your Facebook ad to visit your site by clicking the CTA. By using a lookalike audience for your Facebook ad, you can use your budget to direct the desired people with a clear interest in your brand to your site.

Utilising retargeting

If your business is currently using retargeting, then now is the time to make the most of this essential advertising method. According to eMarketer, 3 out of 5 online viewers notice and consider ads showing products they viewed from another page. Facebook Ads allow you to target those users who have previously visited your site, submitted their email address or used your app – therefore, connecting with customers who already know your brand.

Now is the time to give those active Facebook users the nudge they might need to interact with your brand or make a purchase! Get in touch with our experienced Marketing Team today to build your effective ads campaign and make the most of Facebook Ads.